HubSpot Drops User Limit Language From Free Tools Plan
What happened
Between the Mar 16, 2026 and Mar 23, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Free Tools plan removed 'Free for up to 2 users' user limit language from pricing display. Pulse files it as a packaging change (freemium change) with a neutral direction. Pulse's latest capture (Oct 23, 2026) lists Starter at $7, Smart CRM Professional at $45, Smart CRM Enterprise at $75, Revenue Hub Professional at $85 and Sales Hub Professional at $90.
It lands the same day as HubSpot's previous change, "HubSpot CMS Starter removes free plan user limit from pricing page" (Apr 1, 2026). Before that Pulse recorded "HubSpot Operations removes Brand Identity feature from Enterprise plan" (Mar 17, 2026) and "HubSpot Adds User Management to Free Tools, Expands Data Hub" (Mar 10, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Free Tools · Free tierRemoved'FreeNo 'Free
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Free Tools | Free tier | 'Free | No 'Free | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 16, 2026 and Mar 23, 2026; the change is marked near the top of the page, where the 'Free no longer appears.
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Mar 31, 2026packagingHubSpot Suiteenterprise simplifies plan taglines across tiers
- Apr 3, 2026packagingHubSpot Operations Starter Slashes Starter Seats Up to 40% for New Customers
- Apr 5, 2026packagingStarter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...
- Apr 1, 2026packagingHubSpot Drops User Limit Language From Free Tools Plan · this change
- Apr 1, 2026packagingHubSpot CMS Starter removes free plan user limit from pricing page
- Apr 1, 2026packagingHubSpot Operations Starter drops free-for-two-users offer from Starter plan
- Apr 1, 2026packagingHubSpot Service Starter drops free tier user limit from pricing page
- Mar 24, 2026improvedHubSpot Suiteenterprise launches three Beta Enterprise features, removed Free plan user limit
- Mar 17, 2026packagingHubSpot Operations removes Brand Identity feature from Enterprise plan
- Mar 10, 2026improvedHubSpot Adds User Management to Free Tools, Expands Data Hub
Across CRM in the same window
All CRM changes- ZohoApr 1Zoho Social Expands Standard Plan to 12 Channels With YouTube Support
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in March 2026?
No list-price increase was recorded between Mar 16, 2026 and Mar 23, 2026. The change Pulse detected was a packaging change: freemium change.
What changed on HubSpot's pricing page between Mar 16, 2026 and Mar 23, 2026?
Free Tools free tier: 'Free → No 'Free, removed. Pulse compared the captures it took on Mar 16, 2026 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 32 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "HubSpot CMS Starter removes free plan user limit from pricing page" on Apr 1, 2026; HubSpot has been tracked since 2025-01-01.