HubSpot Sales Starter rebrands AI sales tools with simpler names
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Multiple Sales Hub feature names updated: 'AI Meeting Assistant' renamed to 'Meeting Prep'; 'Call transcription and coaching' renamed to 'Call recording and transcription'; 'AI call transcript enrichment' renamed to 'AI transcript enrichment'; 'Sales Meeting Notetaker' renamed to 'Notetaker'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 21, 2026) lists Starter at $7, Professional at $90 and Enterprise at $150.
It lands 62 days after HubSpot's previous change, "Hubspot Sales Starter enhances Close Deals with Deal Summaries feature" (Feb 9, 2026). Before that Pulse recorded "Hubspot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026" (Jan 13, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, ActiveCampaign, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningRenamedAI Meeting Assistant''Meeting Prep'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | AI Meeting Assistant' | 'Meeting Prep' | Renamed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page, where "AI Meeting Assistant'" becomes "'Meeting Prep'".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Jul 13, 2026packagingHubspot Sales Starter quietly drops Custom Channels API from Sales Hub Enterp...
- Jul 3, 2026decreaseHubspot Sales Starter: price cut $9→$7/mo/seat + AI agent reshuffle
- May 13, 2026packagingHubspot Sales Starter reveals $9/1K credits with AI agent calculator
- Apr 13, 2026packagingHubSpot Sales Starter rebrands AI sales tools with simpler names · this change
- Feb 9, 2026improvedHubspot Sales Starter enhances Close Deals with Deal Summaries feature.
- Jan 13, 2026packagingHubspot Sales Starter Increases Starter Promotional Discount to 55% Off and Introduces Time-Limited Offer Ending January 5, 2026
Across CRM in the same window
All CRM changes- ZohoApr 13Zoho Peopleplus drops 10% savings claim for vague Save more! label
- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
Questions about this change
Did HubSpot raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning.
What changed on HubSpot's pricing page between Apr 6, 2026 and Apr 13, 2026?
Positioning: AI Meeting Assistant' → 'Meeting Prep', renamed. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Sales Starter enhances Close Deals with Deal Summaries feature." on Feb 9, 2026; HubSpot has been tracked since 2025-01-01.