HubSpot Service Starter adds Data sync hub, drops AI Starter Platform section
What happened
Between the Mar 2, 2026 and Mar 9, 2026 captures of HubSpot's pricing page, Pulse recorded 2 changes: Added User management feature to the feature comparison table between Marketing Hub and Sales Hub sections; Removed 'Put AI to work with Starter Customer Platform' section from Starter plan card, including Data agent and Buyer intent feature callouts. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 15 days after HubSpot's previous change, "Hubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise" (Feb 23, 2026). Before that Pulse recorded "Hubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform" (Jan 13, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Pipedrive, Microsoft, Salesforce and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNo User management feature
AfterUser management feature
- Starter · FeatureRemoved'Put AINo 'Put AI
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No User management feature | User management feature | Added |
| Starter | Feature | 'Put AI | No 'Put AI | Removed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Mar 2, 2026 and Mar 9, 2026; the change is marked around the middle of the page, where User management feature now appears.
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HubSpot, the last 90 days
Full history- Apr 13, 2026packagingHubspot Service Starter Rebrands Health Score and Help Desk Features
- Apr 5, 2026packagingStarter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...
- Apr 1, 2026packagingHubspot Service Starter drops free tier user limit from pricing page
- Mar 10, 2026improvedHubSpot Service Starter adds Data sync hub, drops AI Starter Platform section · this change
- Feb 23, 2026packagingHubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
- Jan 13, 2026packagingHubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
Across CRM in the same window
All CRM changes- ZohoMar 6Zoho Recruit Reveals Dollar Pricing Across All Plans and Add-ons
- PipedriveJan 22Pipedrive Updates Pricing Terminology from 'Per User' to 'Per Seat' Across All Plans
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did HubSpot raise prices in March 2026?
No list-price increase was recorded between Mar 2, 2026 and Mar 9, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between Mar 2, 2026 and Mar 9, 2026?
Feature: No User management feature → User management feature, added; Starter feature: 'Put AI → No 'Put AI, removed. Pulse compared the captures it took on Mar 2, 2026 and Mar 9, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 2 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise" on Feb 23, 2026; HubSpot has been tracked since 2025-01-01.