Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...
What happened
Between the Jan 1, 2026 and Mar 30, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer reframed from a commitment-based limited-time deal (expired Jan 5, 2026) to an open-ended promotion showing explicit was/now pricing ($9/mo was $15 annually; $15/mo was $20 monthly). Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 4 days after HubSpot's previous change, "Hubspot Service Starter drops free tier user limit from pricing page" (Apr 1, 2026). Before that Pulse recorded "Hubspot Service Starter adds Data sync hub, drops AI Starter Platform section" (Mar 10, 2026), "Hubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise" (Feb 23, 2026) and "Hubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform" (Jan 13, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Freshworks, Salesforce, Zoho, Pipedrive and Microsoft also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountRewordedSave up to 55% offSave up to 40% off
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Save up to 55% off | Save up to 40% off | Reworded |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Jan 1, 2026 and Mar 30, 2026; the change is marked near the top of the page, where "Save up to 55% off" becomes "Save up to 40% off".
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HubSpot, the last 90 days
Full history- May 13, 2026packagingHubspot Service Starter reveals $9/1K credits with usage calculator
- Apr 22, 2026improvedHubspot Service Starter adds Simple ad automation and CRM segments in Beta
- Apr 13, 2026packagingHubspot Service Starter Rebrands Health Score and Help Desk Features
- Apr 5, 2026packagingStarter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref... · this change
- Apr 1, 2026packagingHubspot Service Starter drops free tier user limit from pricing page
- Mar 10, 2026improvedHubspot Service Starter adds Data sync hub, drops AI Starter Platform section
- Feb 23, 2026packagingHubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
- Jan 13, 2026packagingHubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
Across CRM in the same window
All CRM changes- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
- ZohoApr 4Zoho Recruit drops Enterprise price 33% to $50 and restructures add-on lineup
- PipedriveApr 3Pipedrive removes CRM comparison section, simplifies pricing page
- MicrosoftApr 3Microsoft Copilot adds 4K Clipchamp export, AI image tools to Premium plan
Questions about this change
Did HubSpot raise prices in March 2026?
No list-price increase was recorded between Jan 1, 2026 and Mar 30, 2026. The change Pulse detected was a pricing change: discount change.
What changed on HubSpot's pricing page between Jan 1, 2026 and Mar 30, 2026?
Starter discount: Save up to 55% off → Save up to 40% off, reworded. Pulse compared the captures it took on Jan 1, 2026 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 4 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Service Starter drops free tier user limit from pricing page" on Apr 1, 2026; HubSpot has been tracked since 2025-01-01.