HubSpot Service Starter Rebrands Health Score and Help Desk Features
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Feature labels updated: Call transcription renamed to Call recording and transcription; call search/review sub-text removed; Health Score to Health Scores; Help desk automation to Support Automation. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $90, Enterprise at $150 and HubSpot Credits at $9 per 1,000 credits.
It lands 8 days after HubSpot's previous change, "Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref" (Apr 5, 2026). Before that Pulse recorded "Hubspot Service Starter drops free tier user limit from pricing page" (Apr 1, 2026), "Hubspot Service Starter adds Data sync hub, drops AI Starter Platform section" (Mar 10, 2026) and "Hubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise" (Feb 23, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, ActiveCampaign, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningRenamed
BeforeCall transcription
AfterCall recording and transcription
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Call transcription | Call recording and transcription | Renamed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked around the middle of the page, where "Call transcription" becomes "Call recording and transcription".
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The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- May 26, 2026packagingHubspot Service Starter cuts seat price to $7/mo, boosts discount to 65%
- May 13, 2026packagingHubspot Service Starter reveals $9/1K credits with usage calculator
- Apr 22, 2026improvedHubspot Service Starter adds Simple ad automation and CRM segments in Beta
- Apr 13, 2026packagingHubSpot Service Starter Rebrands Health Score and Help Desk Features · this change
- Apr 5, 2026packagingStarter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...
- Apr 1, 2026packagingHubspot Service Starter drops free tier user limit from pricing page
- Mar 10, 2026improvedHubspot Service Starter adds Data sync hub, drops AI Starter Platform section
- Feb 23, 2026packagingHubspot Service Starter adds free 28-day Customer Agent trial to Pro and Enterprise
- Jan 13, 2026packagingHubspot Service Starter Increases Promotional Discount to 55% Off Starter Customer Platform
Across CRM in the same window
All CRM changes- ZohoApr 13Zoho Peopleplus drops 10% savings claim for vague Save more! label
- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
- FreshworksApr 5Freshworks Raises Freshdesk Prices Up to 27% Across All Tiers
Questions about this change
Did HubSpot raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning.
What changed on HubSpot's pricing page between Apr 6, 2026 and Apr 13, 2026?
Positioning: Call transcription → Call recording and transcription, renamed. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref..." on Apr 5, 2026; HubSpot has been tracked since 2025-01-01.