HubSpot

Additional Core Seats overage pricing now disclosed on the page: Professional plan $45/mo per extra seat, Enterprise plan $75/mo per extra seat (previously not shown)

Email templates capacity doubled from 5,000 to up to 10,000 templates per account in Sales Hub and Service Hub (Starter/Professional/Enterprise); Service Hub Macros exited Beta and gained defined limits (500 Professional, 1,500 Enterprise).

Enterprise knowledge base limit increased from 25 to 100 knowledge bases per account (up to 10,000 articles). This is a 4x increase in the number of knowledge bases allowed. Commerce Hub renamed to Revenue Hub in navigation and pricing table section header. Navigation link updated from /pricing/commerce to /pricing/revenue. Bundle plan cards still reference Commerce Hub Professional/Enterprise.

Feature comparison tables expanded from 2 columns (Professional/Enterprise) to 4 columns, adding Free tools and Starter ($7/mo) tiers with detailed feature breakdown across all hub modules.

Breeze Customer Agent credit cost reduced from 100 to 50 HubSpot Credits per resolved conversation across Marketing Hub, Sales Hub, Service Hub, and Content Hub feature tables.

Macros (Beta) feature added to Service Hub in the Help Desk Workspace section, available for both Professional and Enterprise plans. HubSpot Credits pricing now publicly displayed: $9.00 per 1,000 credits, with per-feature costs shown (Customer Agent: 50 credits/conversation, Data Agent: 10 credits/smart property).

Contracts (Beta) added to Commerce Hub feature list, appearing between e-signature and Invoices in the Enterprise suite comparison table.

AEO (Answer Engine Optimization) added as a Beta feature to Marketing Hub: Professional tracks 25 prompts/2,500 answers per month; Enterprise tracks 50 prompts/5,000 answers per month.

Professional Customer Platform included HubSpot Credits decreased from 10,000 to 5,000 per period. Enterprise plan retains 10,000 HubSpot Credits.

HubSpot Data agent exited Beta and is now generally available. The '(Beta)' label was removed from the AI-powered data agent feature shown in the Customer Platform comparison section.

Pricing card highlights changed: Sales Hub shows 1:1 technical support (was ABM tools); Service Hub shows Health Score (was Conversational bots); Commerce Hub features Invoices, Payment links, Quote workflows.

HubSpot Credits system introduced with 5,000 credits for Professional plan and 10,000 credits for Enterprise plan Operations Hub Enterprise renamed to Data Hub Enterprise

Breeze Customer Agent (100 HubSpot Credits per conversation) added to Professional and Enterprise plans across multiple hubs Professional Customer Platform renamed to simply 'Professional'

Pricing model changed from separate paid user counts to unified seat-based pricing. Professional now includes 5 seats with additional seats at $45/mo. Enterprise now includes 7 seats with additional seats at $75/mo. Professional plan decreased from $1,600/mo to $1,170/mo (27% decrease)

Clearbit by HubSpot data enrichment feature added - enables enriching contacts and companies with reliable data to target marketing and automate outreach