Shopify

Yearly-billed prices fell: Grow $89 to $79/mo and Advanced $359 to $299/mo; Basic $29 unchanged. Reverses the D288 hike, consistent with an A/B experiment arm flipping back.

Yearly-billed prices rose: Grow $79 to $89/mo and Advanced $299 to $359/mo; monthly-billed prices and Basic unchanged.

Plus plan 'Earn 1% back on all sales' cap of up to $15,000 USD removed from the comparison table; cell now shows not included.

Shopify Plus payment-processing rates now publicly disclosed (was "Most competitive rates"): online standard 2.25%+30¢, premium 2.95%+30¢, in-person card 2.3%+10¢, manual 3.4%+10¢, MB WAY/Bizum 3.25%

Added MB WAY and Bizum as accepted local payment methods in the Accepting Payments comparison table, with transaction rates of 3.9%/3.7%/3.5% + 30¢ on Basic/Grow/Advanced (most competitive rates on Plus)

SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans

Shopify Plus now includes 20 POS Pro locations at no extra cost (up from 0); per-location price of $89/mo for additional locations beyond the included allotment is unchanged

Annual billing row label changed from 'Pay yearly (Save up to 25%)' to 'Pay yearly' in pricing comparison table, removing the explicit savings percentage callout.

Plus plan's included POS Pro locations decreased from 20 free locations (then $89/mo per additional, up to 200) to 0 included locations (now $89/mo per location from the first, up to 200)

Shopify Balance earnings rate decreased across all plans: Basic, Grow, and Advanced dropped from 2.29% to 2.28%; Plus dropped from 3.31% to 3.30%. Rate noted as variable and accurate as of May 21, 2026.

Shopify Balance earnings rate for Plus plan decreased from 3.32% to 3.31% (reward rate for Shopify Plus merchants on their Balance account).

Plan card standout features updated across all plans: AI-focused bullets (Sell in AI chats, AI assistant for commerce, Millions of tokens) replaced operational highlights (shipping discounts, inventory locations, chat support, POS selling). Grow/Advanced/Plus now show tier-linkage bullets.

Plus plan now earns up to $15,000 USD in the Earn 1% back on all sales credits program, where previously no credit amount was shown for Plus.

Maximum shipping discount reduced from 88% to 87% across Grow, Advanced, and Plus plans. Basic plan (77% discount) is unaffected. Shopify added a credits rewards program: all paid plans now earn 1% back on sales with per-plan credit caps—Basic up to $5,000, Grow up to $7,500, and Advanced up to $10,000 in credits.

Retail plan ($89 USD/month) removed from alternative solutions section Added AI features section with Website builder and Sidekick AI assistant included across all plans

Maximum shipping discount reduced from 88% to 87% for Grow, Advanced, and Plus plans across all plan cards and the feature comparison table.

Plus plan now offers $399 promotional pricing for the first month (new trial offer)

Localized global selling (3 markets) removed from Basic, Grow, and Advanced plans Additional markets add-on pricing ($59 USD/mo each) removed from Advanced plan

Promotional offer extended from $1 for first month to $1/month for first 3 months across all standard plans Shopify plan renamed to Grow plan at $79/month price point

New promotional offer added to Basic plan: earn 1% of all sales as subscription credits, up to $10,000