Shopify cuts Grow to $79 and Advanced to $299, reversing D288 hike
What happened
Between the Oct 15, 2026 and Oct 16, 2026 captures of Shopify's pricing page, Pulse recorded one change: Yearly-billed prices fell: Grow $89 to $79/mo and Advanced $359 to $299/mo; Basic $29 unchanged. Reverses the D288 hike, consistent with an A/B experiment arm flipping back. Pulse files it as a pricing change (price decrease) with a downward direction. The current page lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
It lands one day after Shopify's previous change, "Shopify raises annual Grow to $89/mo and Advanced to $359/mo" (Oct 15, 2026). Before that Pulse recorded "Shopify Plus drops 1% sales cashback, removing the $15K cap from its table" (Oct 2, 2026), "Shopify: Plus payment processing rates now publicly disclosed" (Sep 21, 2026) and "Shopify: MB WAY and Bizum payment methods added" (Aug 11, 2026). Shopify has been tracked since 2024-10-01.
In the same window Salesforce and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Grow, Advanced · Price−11%$89$79/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Grow, Advanced | Price | $89 | $79/mo | −11% |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Oct 15, 2026 and Oct 16, 2026; the change is marked around the middle of the page, where grow, advanced price reads $89 and then $79/mo.
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The two full-page captures with this change marked up are free with an account.
Shopify, the last 90 days
Full history- Oct 16, 2026decreaseShopify cuts Grow to $79 and Advanced to $299, reversing D288 hike · this change
- Oct 15, 2026increaseShopify raises annual Grow to $89/mo and Advanced to $359/mo
- Oct 2, 2026packagingShopify Plus drops 1% sales cashback, removing the $15K cap from its table
- Sep 21, 2026packagingShopify: Plus payment processing rates now publicly disclosed
- Aug 11, 2026improvedShopify: MB WAY and Bizum payment methods added
- Jul 20, 2026packagingShopify swaps flat SMS bundling for pay-per-send pricing across all plans
Across Business Operations in the same window
All Business Operations changes- SalesforceOct 12Salesforce Government Cloud renames FedRAMP levels, drops CRM Analytics Plus tile
- SquarespaceAug 11Squarespace: Premium tier now lists specific benefits (CSM, SSO/SOC2 Type II)
- SalesforceOct 5Salesforce Agentforce: Agentforce 1 Editions renamed to Max, credits to 2.75M
- SalesforceOct 5Salesforce Loyalty Management renames Agentforce 1 to Max, adds 250K Flex Credits
- SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
Questions about this change
Did Shopify raise prices in October 2026?
No — prices went down. Between Oct 15, 2026 and Oct 16, 2026 Shopify's pricing page showed 1 price cut: Grow, Advanced: $89 → $79/mo (−11%).
What changed on Shopify's pricing page between Oct 15, 2026 and Oct 16, 2026?
Grow, Advanced price: $89 → $79/mo (−11%). Pulse compared the captures it took on Oct 15, 2026 and Oct 16, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 5 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify raises annual Grow to $89/mo and Advanced to $359/mo" on Oct 15, 2026; Shopify has been tracked since 2024-10-01.