Shopify Balance earnings rates trimmed across all plans
What happened
Between the May 18, 2026 and May 25, 2026 captures of Shopify's pricing page, Pulse recorded one change: Shopify Balance earnings rate decreased across all plans: Basic, Grow, and Advanced dropped from 2.29% to 2.28%; Plus dropped from 3.31% to 3.30%. Rate noted as variable and accurate as of May 21, 2026. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
It lands 14 days after Shopify's previous change, "Shopify cuts Balance earnings rate for Plus merchants to 3.31%" (May 11, 2026). Before that Pulse recorded "Shopify Swaps AI Marketing for Operational Highlights on Plan Cards" (May 4, 2026), "Shopify Plus earns up to $15,000 back in 1% sales credit program" (Apr 21, 2026) and "Shopify Launches 1% Credits Rewards Program Across All Paid Plans" (Apr 2, 2026). Shopify has been tracked since 2024-10-01.
In the same window Squarespace, Adobe, Wix, BigCommerce and Salesforce also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Grow, Advanced · Price0%2.29%2.28%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Grow, Advanced | Price | 2.29% | 2.28% | 0% |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from May 18, 2026 and May 25, 2026; the change is marked in the lower part of the page, where basic, grow, advanced price reads 2.29% and then 2.28%.
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Shopify, the last 90 days
Full history- Jul 6, 2026improvedShopify: Plus plan now includes 20 free POS Pro locations (up from 0)
- Jun 30, 2026packagingShopify quietly drops 25% savings callout from annual billing
- Jul 2, 2026packagingShopify: Plus plan POS Pro included locations cut from 20 to 0
- May 25, 2026decreaseShopify Balance earnings rates trimmed across all plans · this change
- May 11, 2026improvedShopify cuts Balance earnings rate for Plus merchants to 3.31%
- May 4, 2026packagingShopify Swaps AI Marketing for Operational Highlights on Plan Cards
- Apr 21, 2026improvedShopify Plus earns up to $15,000 back in 1% sales credit program
- Apr 2, 2026improvedShopify Launches 1% Credits Rewards Program Across All Paid Plans
- Mar 11, 2026improvedShopify bundles AI Website builder and Sidekick across all plans
- Week 10, 2026packagingShopify trims maximum shipping discount from 88% to 87% across top-tier plans
Across Business Operations in the same window
All Business Operations changes- SquarespaceMay 25Squarespace cuts mid-tier plan prices by up to 10%
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- WixApr 24Wix Slashes 50% Off Core, Business, and Business Elite Plans
- BigCommerceApr 20BigCommerce Restructures Payment Rates and Switches to Monthly Pricing Display
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did Shopify raise prices in May 2026?
No — prices went down. Between May 18, 2026 and May 25, 2026 Shopify's pricing page showed 1 price cut: Basic, Grow, Advanced: 2.29% → 2.28% (0%).
What changed on Shopify's pricing page between May 18, 2026 and May 25, 2026?
Basic, Grow, Advanced price: 2.29% → 2.28%. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 6 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify cuts Balance earnings rate for Plus merchants to 3.31%" on May 11, 2026; Shopify has been tracked since 2024-10-01.