Shopify Launches $399 Promotional Pricing for First Month on Plus Plan
What happened
Between the Jul 4, 2025 and Dec 29, 2025 captures of Shopify's pricing page, Pulse recorded one change: Plus plan now offers $399 promotional pricing for the first month (new trial offer). Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
Shopify's previous recorded change was "Shopify Removes Enterprise Commerce Custom Pricing and Key Features from Plans" (Q2 2025). Shopify has been tracked since 2024-10-01.
In the same window Squarespace, Salesforce and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · DiscountAddedNo promotional pricing$399 promotional pricing
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Discount | No promotional pricing | $399 promotional pricing | Added |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Jul 4, 2025 and Dec 29, 2025; the change is marked near the top of the page, where $399 promotional pricing now appears.
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Shopify, the last 90 days
Full history- Apr 2, 2026improvedShopify Launches 1% Credits Rewards Program Across All Paid Plans
- Mar 11, 2026improvedShopify bundles AI Website builder and Sidekick across all plans
- Week 10, 2026packagingShopify trims maximum shipping discount from 88% to 87% across top-tier plans
- Q3 2025packagingShopify Launches $399 Promotional Pricing for First Month on Plus Plan · this change
- Q2 2025packagingShopify Removes Enterprise Commerce Custom Pricing and Key Features from Plans
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Shopify raise prices in December 2025?
No list-price increase was recorded between Jul 4, 2025 and Dec 29, 2025. The change Pulse detected was a pricing change: discount added.
What changed on Shopify's pricing page between Jul 4, 2025 and Dec 29, 2025?
Plus discount: No promotional pricing → $399 promotional pricing, added. Pulse compared the captures it took on Jul 4, 2025 and Dec 29, 2025; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 1 other pricing-page change for Shopify in the 90 days before this one; the previous change was "Shopify Removes Enterprise Commerce Custom Pricing and Key Features from Plans" in Q2 2025; Shopify has been tracked since 2024-10-01.