Shopify Plus stops hiding its payment fees, publishes exact rates across 9 rows
By Rob Litterst, Co-founder, PricingSaaS
Published
Shopify’s pricing page · Change detected
What changed
Shopify Plus's payment-processing fee table, which previously masked every one of its 9 rows — card, PayPal, MB WAY, Bizum, USDC, in-person, and manual — behind the phrase "Most competitive rates," now shows the exact percentage for each.
Why it matters
Pulling back the curtain on payment-processing rates gives Plus merchants a real number to shop against competitors like Stripe or Adyen, which could pressure Shopify's effective take rate over time — watch whether the disclosed percentages move in the next few pricing cycles now that they're public and comparable.
In context
Shopify rarely touches its pricing page — 18 real changes in over two and a half years of tracking, about one every 53 days — and its last move, adding MB WAY and Bizum as payment methods, came 36 days ago. Unmasking the exact processing rates behind those methods now looks like Shopify finishing what that expansion started, rather than an isolated disclosure. It's also new ground for the company: prices-revealed moves make up only 3.7% of pricing changes tracked across the index in the last 180 days, a category HubSpot has visited 24 times to Shopify's first.