Shopify Removes Enterprise Commerce Custom Pricing and Key Features from Plans
What happened
Between the Apr 9, 2025 and Jul 4, 2025 captures of Shopify's pricing page, Pulse recorded 6 changes: Enterprise Commerce section with custom pricing removed from pricing page; In-person selling by phone or POS device added to Basic, Grow, and Advanced plans; POS Lite removed from Basic, Grow, and Advanced plan feature lists; 10x checkout capacity removed from Advanced plan; Localized global selling (3 markets) removed from Basic, Grow, and Advanced plans; Additional markets add-on pricing ($59 USD/mo each) removed from Advanced plan. Pulse files it as a packaging change (plan removed, feature added, feature removed, add-on removed) with a downward direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
Shopify's previous recorded change was "Shopify Extends $1/Month Promotional Offer to First 3 Months Across All Standard Plans" (Q1 2025). Shopify has been tracked since 2024-10-01.
In the same window Squarespace, Salesforce and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRemoved
BeforeEnterprise Commerce section with custom pricing
AfterNot listed
- Basic, Grow, Advanced · FeatureFeature added
In-person selling by phone or POS device added to Basic, Grow, and Advanced plans
- Basic, Grow, Advanced · FeatureRemovedPOS LiteNo POS Lite
- Advanced · FeatureRemoved10x checkout capacityNo 10x checkout capacity
- Basic, Grow, Advanced · FeatureFeature removed
Localized global selling (3 markets) removed from Basic, Grow, and Advanced plans
- Advanced · Add-onAdd-on removed
Additional markets add-on pricing ($59 USD/mo each) removed from Advanced plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Enterprise Commerce section with custom pricing | Not listed | Removed |
| Basic, Grow, Advanced | Feature | In-person selling by phone or POS device added to Basic, Grow, and Advanced plans | Feature added | |
| Basic, Grow, Advanced | Feature | POS Lite | No POS Lite | Removed |
| Advanced | Feature | 10x checkout capacity | No 10x checkout capacity | Removed |
| Basic, Grow, Advanced | Feature | Localized global selling (3 markets) removed from Basic, Grow, and Advanced plans | Feature removed | |
| Advanced | Add-on | Additional markets add-on pricing ($59 USD/mo each) removed from Advanced plan | Add-on removed | |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Apr 9, 2025 and Jul 4, 2025; the change is marked around the middle of the page, where the Enterprise Commerce section with custom pricing no longer appears.
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Shopify, the last 90 days
Full history- Mar 11, 2026improvedShopify bundles AI Website builder and Sidekick across all plans
- Week 10, 2026packagingShopify trims maximum shipping discount from 88% to 87% across top-tier plans
- Q3 2025packagingShopify Launches $399 Promotional Pricing for First Month on Plus Plan
- Q2 2025packagingShopify Removes Enterprise Commerce Custom Pricing and Key Features from Plans · this change
- Q1 2025packagingShopify Extends $1/Month Promotional Offer to First 3 Months Across All Standard Plans
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Shopify raise prices in July 2025?
No list-price increase was recorded between Apr 9, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: plan removed, feature added, feature removed, add-on removed.
What changed on Shopify's pricing page between Apr 9, 2025 and Jul 4, 2025?
Plan: Enterprise Commerce section with custom pricing → Not listed, removed; In-person selling by phone or POS device added to Basic, Grow, and Advanced plans; Basic, Grow, Advanced feature: POS Lite → No POS Lite, removed; Advanced feature: 10x checkout capacity → No 10x checkout capacity, removed; Localized global selling (3 markets) removed from Basic, Grow, and Advanced plans; Additional markets add-on pricing ($59 USD/mo each) removed from Advanced plan. Pulse compared the captures it took on Apr 9, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 1 other pricing-page change for Shopify in the 90 days before this one; the previous change was "Shopify Extends $1/Month Promotional Offer to First 3 Months Across All Standard Plans" in Q1 2025; Shopify has been tracked since 2024-10-01.