
Shopify is a SaaS company that provides a platform for businesses to create and manage online stores. It offers tools for website design, payment processing, inventory management, and more.
Pricing Change History
25 changesPOS comparison section rewritten: new Customer profiles (Simple) and Returns (at purchase location) rows on all plans; row copy renamed; POS Pro $89/mo per location unchanged.
Weekly roll-up · includes Oct 23 daily
Yearly-billed prices fell: Grow $89 to $79/mo and Advanced $359 to $299/mo; Basic $29 unchanged. Reverses the D288 hike, consistent with an A/B experiment arm flipping back.
Yearly-billed prices rose: Grow $79 to $89/mo and Advanced $299 to $359/mo; monthly-billed prices and Basic unchanged.
Plus plan 'Earn 1% back on all sales' cap of up to $15,000 USD removed from the comparison table; cell now shows not included.
Shopify Plus payment-processing rates now publicly disclosed (was "Most competitive rates"): online standard 2.25%+30¢, premium 2.95%+30¢, in-person card 2.3%+10¢, manual 3.4%+10¢, MB WAY/Bizum 3.25%
Weekly roll-up · includes Sep 15 daily
Added MB WAY and Bizum as accepted local payment methods in the Accepting Payments comparison table, with transaction rates of 3.9%/3.7%/3.5% + 30¢ on Basic/Grow/Advanced (most competitive rates on Plus)
SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans
Shopify Plus now includes 20 POS Pro locations at no extra cost (up from 0); per-location price of $89/mo for additional locations beyond the included allotment is unchanged
Annual billing row label changed from 'Pay yearly (Save up to 25%)' to 'Pay yearly' in pricing comparison table, removing the explicit savings percentage callout.
Plus plan's included POS Pro locations decreased from 20 free locations (then $89/mo per additional, up to 200) to 0 included locations (now $89/mo per location from the first, up to 200)
Quarterly roll-up · includes 5 weeklies
Shopify Balance earnings rate decreased across all plans: Basic, Grow, and Advanced dropped from 2.29% to 2.28%; Plus dropped from 3.31% to 3.30%. Rate noted as variable and accurate as of May 21, 2026.
Shopify Balance earnings rate for Plus plan decreased from 3.32% to 3.31% (reward rate for Shopify Plus merchants on their Balance account).
Plus plan now earns up to $15,000 USD in the Earn 1% back on all sales credits program, where previously no credit amount was shown for Plus.
Added AI features section with Website builder and Sidekick AI assistant included across all plans Retail plan ($89 USD/month) removed from alternative solutions section
Maximum shipping discount reduced from 88% to 87% for Grow, Advanced, and Plus plans across all plan cards and the feature comparison table.
Research Shopify's pricing with the Pulse Agent
Ask anything about Shopify's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Agentic | Plan | Free |
| Basic | Plan | $29 /mobilled annually · $39 billed monthly |
Plan discounts
| ||
| Grow | Plan | $79 /mobilled annually · $105 billed monthly |
Plan discounts
| ||
| Advanced | Plan | $299 /mobilled annually · $399 billed monthly |
Plan discounts
| ||
| Plus | Plan | $2,300 /mo |
| ||
| POS Pro | Add-on | $89 /location/mo |
Company Facts
Pulse news about Shopify
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How Shopify compares with its peers
| Company | Entry price | Last change |
|---|---|---|
W Woocommerce![]() | — | — |
B BigCommerce![]() | $29 /mo, billed annually | Jun 10, 2026 |
W Wix![]() | $17 /mo, billed annually | Apr 24, 2026 |
S Squarespace![]() | $19 /mo, billed annually | Aug 11, 2026 |
A Adobe![]() | $4.99 /mo, billed annually | Jul 3, 2026 |
S Salesforce![]() | $25 /user/mo, billed annually | Oct 26, 2026 |
Shopify pricing FAQ
- How much does Shopify cost?
- Shopify pricing starts at $29/mo on Basic, billed annually. Shopify lists 5 plans on its pricing page; the Agentic plan is free.
- Does Shopify have a free plan?
- Yes. Shopify's Agentic plan is free; paid plans start at $29/mo on Basic, billed annually.
- What pricing model does Shopify use?
- Shopify uses subscription pricing across 5 plans, with a free tier.
- When did Shopify last change its pricing?
- Oct 28, 2026: Shopify drops free Shopify Academy courses perk from all four pricing plans.
- How often has Shopify changed its pricing?
- Pulse has recorded 25 pricing changes for Shopify since it started tracking on Oct 1, 2024; the pricing page was last captured on Oct 28, 2026.
- Who are Shopify's pricing peers?
- Pulse compares Shopify with Woocommerce, BigCommerce, Wix, Squarespace, Adobe and Salesforce.





