Back/Shopify

Shopify

Shopify is a SaaS company that provides a platform for businesses to create and manage online stores. It offers tools for website design, payment processing, inventory management, and more.

Entry price

$29

Basic · /mo, billed annually

Plans tracked

1 add-on

Pricing changes

Latest Oct 2 '26

Pricing model

Subscription

Free tier available

Pricing Change History

19 changes

202619 changes

Oct 2, 2026

Packaging

Daily

Shopify Plus drops 1% sales cashback, removing the $15K cap from its table

Plus plan 'Earn 1% back on all sales' cap of up to $15,000 USD removed from the comparison table; cell now shows not included.

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Sep 21, 2026

Packaging

Weekly

Shopify: Plus payment processing rates now publicly disclosed

Shopify Plus payment-processing rates now publicly disclosed (was "Most competitive rates"): online standard 2.25%+30¢, premium 2.95%+30¢, in-person card 2.3%+10¢, manual 3.4%+10¢, MB WAY/Bizum 3.25%

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Aug 11, 2026

Improvement

Weekly

Shopify: MB WAY and Bizum payment methods added

Added MB WAY and Bizum as accepted local payment methods in the Accepting Payments comparison table, with transaction rates of 3.9%/3.7%/3.5% + 30¢ on Basic/Grow/Advanced (most competitive rates on Plus)

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Jul 20, 2026

Packaging

Weekly

Shopify swaps flat SMS bundling for pay-per-send pricing across all plans

SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans

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Jul 6, 2026

Improvement

Weekly

Shopify: Plus plan now includes 20 free POS Pro locations (up from 0)

Shopify Plus now includes 20 POS Pro locations at no extra cost (up from 0); per-location price of $89/mo for additional locations beyond the included allotment is unchanged

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Jun 30, 2026

Packaging

Weekly

Shopify quietly drops 25% savings callout from annual billing

Annual billing row label changed from 'Pay yearly (Save up to 25%)' to 'Pay yearly' in pricing comparison table, removing the explicit savings percentage callout.

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Jul 2, 2026

Packaging

Quarterly

Shopify: Plus plan POS Pro included locations cut from 20 to 0

Plus plan's included POS Pro locations decreased from 20 free locations (then $89/mo per additional, up to 200) to 0 included locations (now $89/mo per location from the first, up to 200)

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May 25, 2026

Price decrease

Weekly

Shopify Balance earnings rates trimmed across all plans

Shopify Balance earnings rate decreased across all plans: Basic, Grow, and Advanced dropped from 2.29% to 2.28%; Plus dropped from 3.31% to 3.30%. Rate noted as variable and accurate as of May 21, 2026.

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May 11, 2026

Improvement

Weekly

Shopify cuts Balance earnings rate for Plus merchants to 3.31%

Shopify Balance earnings rate for Plus plan decreased from 3.32% to 3.31% (reward rate for Shopify Plus merchants on their Balance account).

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May 4, 2026

Packaging

Weekly

Shopify Swaps AI Marketing for Operational Highlights on Plan Cards

Plan card standout features updated across all plans: AI-focused bullets (Sell in AI chats, AI assistant for commerce, Millions of tokens) replaced operational highlights (shipping discounts, inventory locations, chat support, POS selling). Grow/Advanced/Plus now show tier-linkage bullets.

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Apr 21, 2026

Improvement

Weekly

Shopify Plus earns up to $15,000 back in 1% sales credit program

Plus plan now earns up to $15,000 USD in the Earn 1% back on all sales credits program, where previously no credit amount was shown for Plus.

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Apr 2, 2026

Improvement

Quarterly

Shopify Launches 1% Credits Rewards Program Across All Paid Plans

Shopify added a credits rewards program: all paid plans now earn 1% back on sales with per-plan credit caps—Basic up to $5,000, Grow up to $7,500, and Advanced up to $10,000 in credits. Maximum shipping discount reduced from 88% to 87% across Grow, Advanced, and Plus plans. Basic plan (77% discount) is unaffected.

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Mar 11, 2026

Improvement

Weekly

Shopify bundles AI Website builder and Sidekick across all plans

Added AI features section with Website builder and Sidekick AI assistant included across all plans Retail plan ($89 USD/month) removed from alternative solutions section

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Apr 5, 2026

Packaging

Weekly

Shopify trims maximum shipping discount from 88% to 87% across top-tier plans

Maximum shipping discount reduced from 88% to 87% for Grow, Advanced, and Plus plans across all plan cards and the feature comparison table.

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Jan 13, 2026

Packaging

Quarterly

Shopify Launches $399 Promotional Pricing for First Month on Plus Plan

Plus plan now offers $399 promotional pricing for the first month (new trial offer)

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Jan 13, 2026

Packaging

Quarterly

Shopify Removes Enterprise Commerce Custom Pricing and Key Features from Plans

Additional markets add-on pricing ($59 USD/mo each) removed from Advanced plan Enterprise Commerce section with custom pricing removed from pricing page

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Jan 13, 2026

Packaging

Quarterly

Shopify Extends $1/Month Promotional Offer to First 3 Months Across All Standard Plans

Removed promotional offer: 'Earn 1% of all sales as subscription credits, up to $10,000' Shopify plan renamed to Grow plan at $79/month price point

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Jan 13, 2026

Packaging

Quarterly

Shopify Introduces 1% Subscription Credits on Basic Plan, Boosting Earnings Up to $10,000

New promotional offer added to Basic plan: earn 1% of all sales as subscription credits, up to $10,000

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Jan 13, 2026

Packaging

Quarterly

Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes

Basic and Shopify plan inventory locations decreased from up to 1,000 to 10 locations Trial promotional period reduced from 3 months at $1/month to 1 month at $1 after free trial

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