Wix is a SaaS company that provides a platform for users to create and manage websites without needing to code. It offers website building tools, hosting, and a variety of apps and services for online businesses.
Pricing Change History
10 changesSave 50% promotional discount appeared for Core, Business, and Business Elite plans, showing a reference price of $159/mo crossed out. Offer applies to initial term of yearly/multi-year subscriptions only.
Core promotional price ended; reverted from $14.50 to $29/mo (100% increase) Business Elite promotional price ended; reverted from $79.50 to $159/mo (100% increase)
Wix launched a 50% OFF promotion on Business Elite, Business, and Core plans; prices halved until Thursday 7:00 AM GMT [Business Elite $159 -> $79.50/mo; Business $39 -> $19.50/mo; Core $29 -> $14.50/mo; valid for initial term of yearly/multi-year subscriptions only]
Pricing disclaimer updated from time-limited offer to location-based pricing notice
Website templates increased from 900+ to 2000+ (122% increase in available templates)
Business Elite plan collaborators increased from 15 to 100 (567% increase) Marketing feature replaced: 'Automated marketing tools' changed to 'Google Ads with Wix' with updated functionality description
"Reliable web hosting" added to "All plans include" benefits section "AI creation tools" added to "All plans include" benefits section
Research Wix's pricing with the Pulse Agent
Ask anything about Wix's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free | Free |
| Light | $17 /mobilled annually |
| Core | $29 /mobilled annually |
| Business | $39 /mobilled annually |
| Business Elite | $159 /mobilled annually |
Company Facts
How Wix compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Squarespace | $19 /mo, billed annually | Aug 11, 2026 |
S Shopify | $29 /mo, billed annually | Oct 28, 2026 |
G GoDaddy | — | — |
J Jimdo | $11 /mo, billed annually | Jul 3, 2026 |
W Webflow | $15 /mo, billed annually | Oct 26, 2026 |
B BigCommerce | $29 /mo, billed annually | Jun 10, 2026 |
Wix pricing FAQ
- How much does Wix cost?
- Wix pricing starts at $17/mo on Light, billed annually. Wix lists 5 plans on its pricing page; the Free plan is free.
- Does Wix have a free plan?
- Yes. Wix's Free plan is free; paid plans start at $17/mo on Light, billed annually.
- What pricing model does Wix use?
- Wix uses subscription pricing across 5 plans, with a free tier.
- When did Wix last change its pricing?
- Apr 24, 2026: Wix Slashes 50% Off Core, Business, and Business Elite Plans.
- How often has Wix changed its pricing?
- Pulse has recorded 10 pricing changes for Wix since it started tracking on Oct 1, 2024; the pricing page was last captured on Oct 21, 2026.
- Who are Wix's pricing peers?
- Pulse compares Wix with Squarespace, Shopify, GoDaddy, Jimdo, Webflow and BigCommerce.