Shopify raises annual Grow to $89/mo, Advanced to $359/mo
Shopify raised the yearly-billed price of its Grow plan from $79 to $89 per month and Advanced from $299 to $359 per month.
Shopify’s pricing page · Change Detected
WHY IT MATTERS
For merchants who pay annually, the discount for committing to a year is now smaller: Grow's yearly rate of $89/mo sits closer to its $105 monthly rate than the old $79 did. Monthly billing and the Basic plan are unchanged. Watch whether Shopify extends the increase to monthly billing or Basic next, and whether more of October's price-raising vendors follow with further hikes.
BY THE NUMBERS
- Grow's annual price rises from $79 to $89/mo; Advanced rises from $299 to $359/mo
- Only Shopify's second tracked price increase, after the 2024 Plus hike of 15%
- 13 days since Shopify's last change, which dropped the 1% sales cashback cap
- Price increases are just 3.7% of the 1,707 changes tracked in the last 180 days
THEIR RATIONALE
Shopify hasn't stated a reason for the move. Only the annual-billing track changed, the same track where the company dropped its 25% savings callout in June. Raising the yearly price while leaving monthly plans untouched narrows the gap between the two billing options without changing the monthly price.
THE SIGNAL
This is only the second price increase since Shopify's pricing page was first tracked in January 2024, after that year's hike to Plus's starting price. It comes 13 days after Shopify dropped Shopify Plus's 1% sales cashback cap. Shopify has made 15 pricing-page changes in the past year and averages one about every 52 days across its tracked history. Price increases remain a minority move across the index, 3.7% of the 1,707 changes tracked in the last 180 days, though Alldata, Funnelcast, Together, Hover, Chilipublish and Intercom all raised prices on Oct 12.
IN CONTEXT
Shopify's yearly-billed Grow and Advanced tiers haven't moved since the company's only other price increase, the 15% hike to Plus's starting price in April 2024. This one lands 13 days after Shopify dropped Shopify Plus's 1% sales cashback cap, and a few months after it dropped the 25% savings callout from annual billing — both of which took something away from Shopify's plans. On Oct 12, Intercom, Hover and Together all raised their own prices too, part of the 63 price increases the index has tracked across 57 companies in the last 180 days. Price increases are still a minority move — just 3.7% of all changes tracked in that window — which makes Shopify's annual-only increase worth watching for whether it spreads to monthly billing next.