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Shopify is a SaaS company that provides a platform for businesses to create and manage online stores. It offers tools for website design, payment processing, inventory management, and more.
Entry price
$29
Basic · /mo, billed annually
Plans tracked
5
1 add-on
Pricing changes
21
Latest Oct 16 '26
Pricing model
Subscription
Free tier available
Pricing Change History
21 changes20261 change
Research Shopify's pricing with the Pulse Agent
Ask anything about Shopify's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent Plans
Captured Oct 16, 2026| Plan | Type | Price |
|---|---|---|
| Agentic | Plan | Free |
| Basic | Plan | $29 /mo, billed annually |
| Grow | Plan | $79 /mo, billed annually |
| Advanced | Plan | $299 /mo, billed annually |
| Plus | Plan | $2,300 /mo |
| POS Pro | Add-on | $89 /mo |
Company Facts
CategoryBusiness Operations
Free tierYes
Employees10000+
Tracked since2024-10-01
Pricing last seen2026-10-16
Websiteshopify.com
Pulse news about Shopify
View all →S
Shopify's Grow and Advanced annual prices flip back to $79 and $299, a day after a hike
Oct 16, 2026
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Shopify shows $89 and $359 annual Grow and Advanced prices in an apparent A/B test
Oct 15, 2026
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Shopify drops the 1% sales cashback from Plus, previously capped at $15,000
Oct 2, 2026
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Shopify Plus stops hiding its payment fees, publishes exact rates across 9 rows
Sep 15, 2026
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Shopify moves SMS campaigns from flat bundle to pay-per-send across every plan
Jul 22, 2026
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Shopify Plus bundles 20 free POS Pro locations, killing the per-location tax
Jul 11, 2026
How Shopify compares with its peers
| Company | Entry price | Last change |
|---|---|---|
W Woocommerce | — | — |
B BigCommerce | $29 /mo, billed annually | Jun 10, 2026 |
W Wix | CAD 21 /mo, billed annually | Apr 24, 2026 |
S Squarespace | $19 /mo, billed annually | Aug 11, 2026 |
A Adobe | $4.99 /mo, billed annually | Jul 3, 2026 |
S Salesforce | $25 /mo, billed annually | Oct 12, 2026 |
Shopify pricing FAQ
- How much does Shopify cost?
- Shopify pricing starts at $29 /mo, billed annually on the Basic plan, one of 5 plans on its pricing page; the Agentic plan is free.
- Does Shopify have a free plan?
- Yes. Shopify's Agentic plan is free; paid plans start at $29 /mo, billed annually.
- What pricing model does Shopify use?
- Shopify uses subscription pricing across 5 plans, with a free tier.
- When did Shopify last change its pricing?
- Oct 16, 2026: Shopify cuts Grow to $79 and Advanced to $299, reversing D288 hike.
- How often has Shopify changed its pricing?
- Pulse has recorded 21 pricing changes for Shopify since it started tracking on Oct 1, 2024; the pricing page was last captured on Oct 16, 2026.
- Who are Shopify's pricing peers?
- Pulse compares Shopify with Woocommerce, BigCommerce, Wix, Squarespace, Adobe and Salesforce.