Shopify bundles AI Website builder and Sidekick across all plans
What happened
Between the Mar 2, 2026 and Mar 9, 2026 captures of Shopify's pricing page, Pulse recorded 2 changes: Retail plan ($89 USD/month) removed from alternative solutions section; Added AI features section with Website builder and Sidekick AI assistant included across all plans. Pulse files it as a packaging change (plan removed, feature added) with a downward direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
Shopify's previous recorded change was "Shopify trims maximum shipping discount from 88% to 87% across top-tier plans" (Week 10, 2026). Shopify has been tracked since 2024-10-01.
In the same window Wix, Squarespace, Salesforce and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Retail · PlanPlan removed
Retail plan ($89 USD/month) removed from alternative solutions section
- All plans · FeatureAddedNo AI features sectionAI features section
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Retail | Plan | Retail plan ($89 USD/month) removed from alternative solutions section | Plan removed | |
| All plans | Feature | No AI features section | AI features section | Added |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Mar 2, 2026 and Mar 9, 2026; the change is marked near the top of the page, where AI features section now appears.
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Shopify, the last 90 days
Full history- May 4, 2026packagingShopify Swaps AI Marketing for Operational Highlights on Plan Cards
- Apr 21, 2026improvedShopify Plus earns up to $15,000 back in 1% sales credit program
- Apr 2, 2026improvedShopify Launches 1% Credits Rewards Program Across All Paid Plans
- Mar 11, 2026improvedShopify bundles AI Website builder and Sidekick across all plans · this change
- Week 10, 2026packagingShopify trims maximum shipping discount from 88% to 87% across top-tier plans
Across Business Operations in the same window
All Business Operations changes- WixFeb 24Removed 50% OFF promotional discount on select plans
- SquarespaceFeb 18Squarespace rebrands Enterprise tier as 'Squarespace Premium
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Shopify raise prices in March 2026?
No list-price increase was recorded between Mar 2, 2026 and Mar 9, 2026. The change Pulse detected was a packaging change: plan removed, feature added.
What changed on Shopify's pricing page between Mar 2, 2026 and Mar 9, 2026?
Retail plan ($89 USD/month) removed from alternative solutions section; All plans feature: No AI features section → AI features section, added. Pulse compared the captures it took on Mar 2, 2026 and Mar 9, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 1 other pricing-page change for Shopify in the 90 days before this one; the previous change was "Shopify trims maximum shipping discount from 88% to 87% across top-tier plans" in Week 10, 2026; Shopify has been tracked since 2024-10-01.
