Shopify Introduces 1% Subscription Credits on Basic Plan, Boosting Earnings Up to $10,000
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Shopify's pricing page, Pulse recorded one change: New promotional offer added to Basic plan: earn 1% of all sales as subscription credits, up to $10,000. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
Shopify's previous recorded change was "Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes" (Q1 2024). Shopify has been tracked since 2024-10-01.
In the same window Squarespace, Salesforce and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · DiscountAddedNo promotional offerpromotional offer
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Discount | No promotional offer | promotional offer | Added |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where promotional offer now appears.
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Shopify, pricing history
Full history- Q3 2025packagingShopify Launches $399 Promotional Pricing for First Month on Plus Plan
- Q2 2025packagingShopify Removes Enterprise Commerce Custom Pricing and Key Features from Plans
- Q1 2025packagingShopify Extends $1/Month Promotional Offer to First 3 Months Across All Standard Plans
- Q4 2024packagingShopify Introduces 1% Subscription Credits on Basic Plan, Boosting Earnings Up to $10,000 · this change
- Q1 2024packagingShopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Shopify raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a pricing change: discount added.
What changed on Shopify's pricing page between Oct 1, 2024 and Jan 1, 2025?
Basic discount: No promotional offer → promotional offer, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 0 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify Increases Shopify Plus Pricing by 15% to $2,300/month on 3-Year Term Amid Other Pricing Changes" in Q1 2024; Shopify has been tracked since 2024-10-01.