Shopify cuts Balance earnings rate for Plus merchants to 3.31%
What happened
Between the May 4, 2026 and May 11, 2026 captures of Shopify's pricing page, Pulse recorded one change: Shopify Balance earnings rate for Plus plan decreased from 3.32% to 3.31% (reward rate for Shopify Plus merchants on their Balance account). Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
It lands 7 days after Shopify's previous change, "Shopify Swaps AI Marketing for Operational Highlights on Plan Cards" (May 4, 2026). Before that Pulse recorded "Shopify Plus earns up to $15,000 back in 1% sales credit program" (Apr 21, 2026), "Shopify Launches 1% Credits Rewards Program Across All Paid Plans" (Apr 2, 2026) and "Shopify bundles AI Website builder and Sidekick across all plans" (Mar 11, 2026). Shopify has been tracked since 2024-10-01.
In the same window Squarespace, Adobe, Wix, BigCommerce and Salesforce also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · Feature0%3.32%3.31%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | 3.32% | 3.31% | 0% |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from May 4, 2026 and May 11, 2026; the change is marked in the lower part of the page, where plus feature reads 3.32% and then 3.31%.
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The two full-page captures with this change marked up are free with an account.
Shopify, the last 90 days
Full history- Jun 30, 2026packagingShopify quietly drops 25% savings callout from annual billing
- Jul 2, 2026packagingShopify: Plus plan POS Pro included locations cut from 20 to 0
- May 25, 2026decreaseShopify Balance earnings rates trimmed across all plans
- May 11, 2026improvedShopify cuts Balance earnings rate for Plus merchants to 3.31% · this change
- May 4, 2026packagingShopify Swaps AI Marketing for Operational Highlights on Plan Cards
- Apr 21, 2026improvedShopify Plus earns up to $15,000 back in 1% sales credit program
- Apr 2, 2026improvedShopify Launches 1% Credits Rewards Program Across All Paid Plans
- Mar 11, 2026improvedShopify bundles AI Website builder and Sidekick across all plans
- Week 10, 2026packagingShopify trims maximum shipping discount from 88% to 87% across top-tier plans
Across Business Operations in the same window
All Business Operations changes- SquarespaceMay 11Squarespace slashes website builder pricing by up to 21 percent
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- WixApr 24Wix Slashes 50% Off Core, Business, and Business Elite Plans
- BigCommerceApr 20BigCommerce Restructures Payment Rates and Switches to Monthly Pricing Display
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did Shopify raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a product change: feature change.
What changed on Shopify's pricing page between May 4, 2026 and May 11, 2026?
Plus feature: 3.32% → 3.31%. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 5 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify Swaps AI Marketing for Operational Highlights on Plan Cards" on May 4, 2026; Shopify has been tracked since 2024-10-01.