Shopify swaps flat SMS bundling for pay-per-send pricing across all plans
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Shopify's pricing page, Pulse recorded one change: SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans. Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
It lands 14 days after Shopify's previous change, "Shopify: Plus plan now includes 20 free POS Pro locations (up from 0)" (Jul 6, 2026). Before that Pulse recorded "Shopify quietly drops 25% savings callout from annual billing" (Jun 30, 2026), "Shopify: Plus plan POS Pro included locations cut from 20 to 0" (Jul 2, 2026) and "Shopify Balance earnings rates trimmed across all plans" (May 25, 2026). Shopify has been tracked since 2024-10-01.
In the same window Squarespace, Adobe, BigCommerce and Wix also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · Pricing modelMetric change
SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Pricing model | SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans | Metric change | |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked around the middle of the page.
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Shopify, the last 90 days
Full history- Sep 21, 2026packagingShopify: Plus payment processing rates now publicly disclosed
- Sep 15, 2026packagingShopify Plus unmasks exact payment-processing fees across 9 rate rows
- Aug 11, 2026improvedShopify: MB WAY and Bizum payment methods added
- Jul 20, 2026packagingShopify swaps flat SMS bundling for pay-per-send pricing across all plans · this change
- Jul 6, 2026improvedShopify: Plus plan now includes 20 free POS Pro locations (up from 0)
- Jun 30, 2026packagingShopify quietly drops 25% savings callout from annual billing
- Jul 2, 2026packagingShopify: Plus plan POS Pro included locations cut from 20 to 0
- May 25, 2026decreaseShopify Balance earnings rates trimmed across all plans
- May 11, 2026improvedShopify cuts Balance earnings rate for Plus merchants to 3.31%
- May 4, 2026packagingShopify Swaps AI Marketing for Operational Highlights on Plan Cards
Across Business Operations in the same window
All Business Operations changes- SquarespaceJul 13Squarespace hikes Basic/Core/Plus pricing up to 25%, rebrands AI feature label
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- BigCommerceJun 10BigCommerce rebrands plans, adds GMV overages and drops phone support
- WixApr 24Wix Slashes 50% Off Core, Business, and Business Elite Plans
Questions about this change
Did Shopify raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: metric change.
What changed on Shopify's pricing page between Jul 13, 2026 and Jul 20, 2026?
SMS marketing campaigns billing changed from a flat 'Create SMS campaigns' (bundled) model to 'Pay-per-send SMS campaigns' (usage-based) across all plans. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 7 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify: Plus plan now includes 20 free POS Pro locations (up from 0)" on Jul 6, 2026; Shopify has been tracked since 2024-10-01.