Shopify quietly drops 25% savings callout from annual billing
What happened
Between the Jun 22, 2026 and Jun 29, 2026 captures of Shopify's pricing page, Pulse recorded one change: Annual billing row label changed from 'Pay yearly (Save up to 25%)' to 'Pay yearly' in pricing comparison table, removing the explicit savings percentage callout. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
Shopify's previous recorded change was "Shopify: Plus plan POS Pro included locations cut from 20 to 0" (Jul 2, 2026). Before that Pulse recorded "Shopify Balance earnings rates trimmed across all plans" (May 25, 2026), "Shopify cuts Balance earnings rate for Plus merchants to 3.31%" (May 11, 2026) and "Shopify Swaps AI Marketing for Operational Highlights on Plan Cards" (May 4, 2026). Shopify has been tracked since 2024-10-01.
In the same window BigCommerce, Squarespace, Adobe, Wix and Salesforce also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountReworded
BeforePay yearly (Save up to 25%)
AfterPay yearly
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | Pay yearly (Save up to 25%) | Pay yearly | Reworded |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Jun 22, 2026 and Jun 29, 2026; the change is marked around the middle of the page, where "Pay yearly (Save up to 25%)" becomes "Pay yearly".
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Shopify, the last 90 days
Full history- Aug 11, 2026improvedShopify: MB WAY and Bizum payment methods added
- Jul 20, 2026packagingShopify swaps flat SMS bundling for pay-per-send pricing across all plans
- Jul 6, 2026improvedShopify: Plus plan now includes 20 free POS Pro locations (up from 0)
- Jun 30, 2026packagingShopify quietly drops 25% savings callout from annual billing · this change
- Jul 2, 2026packagingShopify: Plus plan POS Pro included locations cut from 20 to 0
- May 25, 2026decreaseShopify Balance earnings rates trimmed across all plans
- May 11, 2026improvedShopify cuts Balance earnings rate for Plus merchants to 3.31%
- May 4, 2026packagingShopify Swaps AI Marketing for Operational Highlights on Plan Cards
- Apr 21, 2026improvedShopify Plus earns up to $15,000 back in 1% sales credit program
- Apr 2, 2026improvedShopify Launches 1% Credits Rewards Program Across All Paid Plans
Across Business Operations in the same window
All Business Operations changes- BigCommerceJun 10BigCommerce rebrands plans, adds GMV overages and drops phone support
- SquarespaceJun 2Squarespace slashes prices up to 30% across all subscription tiers
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- WixApr 24Wix Slashes 50% Off Core, Business, and Business Elite Plans
- SalesforceApr 14Salesforce Loyalty Management rebrands AppExchange to AgentExchange
Questions about this change
Did Shopify raise prices in June 2026?
No list-price increase was recorded between Jun 22, 2026 and Jun 29, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Shopify's pricing page between Jun 22, 2026 and Jun 29, 2026?
Discount: Pay yearly (Save up to 25%) → Pay yearly, reworded. Pulse compared the captures it took on Jun 22, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 5 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify: Plus plan POS Pro included locations cut from 20 to 0" on Jul 2, 2026; Shopify has been tracked since 2024-10-01.