Shopify Plus drops 1% sales cashback, removing the $15K cap from its table
What happened
Between the Oct 1, 2026 and Oct 2, 2026 captures of Shopify's pricing page, Pulse recorded one change: Plus plan 'Earn 1% back on all sales' cap of up to $15,000 USD removed from the comparison table; cell now shows not included. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Oct 23, 2026) lists Basic at $29, Grow at $79, Advanced at $299, Plus at $2,300 and POS Pro at $89.
It lands 11 days after Shopify's previous change, "Shopify: Plus payment processing rates now publicly disclosed" (Sep 21, 2026). Before that Pulse recorded "Shopify Plus unmasks exact payment-processing fees across 9 rate rows" (Sep 15, 2026), "Shopify: MB WAY and Bizum payment methods added" (Aug 11, 2026) and "Shopify swaps flat SMS bundling for pay-per-send pricing across all plans" (Jul 20, 2026). Shopify has been tracked since 2024-10-01.
In the same window Salesforce and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · FeatureAddedNo not includednot included
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Feature | No not included | not included | Added |
Values as written on Shopify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shopify's pricing page (shopify.com) from Oct 1, 2026 and Oct 2, 2026; the change is marked around the middle of the page, where not included now appears.
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Shopify, the last 90 days
Full history- Oct 23, 2026improvedShopify simplifies in-person sales messaging, adds plan comparison rows
- Oct 16, 2026decreaseShopify cuts Grow to $79 and Advanced to $299, reversing D288 hike
- Oct 15, 2026increaseShopify raises annual Grow to $89/mo and Advanced to $359/mo
- Oct 2, 2026packagingShopify Plus drops 1% sales cashback, removing the $15K cap from its table · this change
- Sep 21, 2026packagingShopify: Plus payment processing rates now publicly disclosed
- Sep 15, 2026packagingShopify Plus unmasks exact payment-processing fees across 9 rate rows
- Aug 11, 2026improvedShopify: MB WAY and Bizum payment methods added
- Jul 20, 2026packagingShopify swaps flat SMS bundling for pay-per-send pricing across all plans
- Jul 6, 2026improvedShopify: Plus plan now includes 20 free POS Pro locations (up from 0)
Across Business Operations in the same window
All Business Operations changes- SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
- SquarespaceAug 11Squarespace: Premium tier now lists specific benefits (CSM, SSO/SOC2 Type II)
- SalesforceSep 7Salesforce Small Business axes Free Suite plan, leaves only Starter and Pro
- SquarespaceJul 13Squarespace hikes Basic/Core/Plus pricing up to 25%, rebrands AI feature label
Questions about this change
Did Shopify raise prices in October 2026?
No list-price increase was recorded between Oct 1, 2026 and Oct 2, 2026. The change Pulse detected was a product change: feature removed.
What changed on Shopify's pricing page between Oct 1, 2026 and Oct 2, 2026?
Plus feature: No not included → not included, added. Pulse compared the captures it took on Oct 1, 2026 and Oct 2, 2026; the before/after table above lists each item as written on the page.
How often does Shopify change its pricing?
Pulse recorded 5 other pricing-page changes for Shopify in the 90 days before this one; the previous change was "Shopify: Plus payment processing rates now publicly disclosed" on Sep 21, 2026; Shopify has been tracked since 2024-10-01.