Wix Slashes 50% Off Core, Business, and Business Elite Plans
What happened
Between the Apr 13, 2026 and Apr 21, 2026 captures of Wix's pricing page, Pulse recorded one change: Save 50% promotional discount appeared for Core, Business, and Business Elite plans, showing a reference price of $159/mo crossed out. Offer applies to initial term of yearly/multi-year subscriptions only. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Oct 21, 2026) lists Light at $17, Core at $29, Business at $39 and Business Elite at $159.
It lands 59 days after Wix's previous change, "Removed 50% OFF promotional discount on select plans" (Feb 24, 2026). Before that Pulse recorded "Wix slashes Business plans 50% off through Thursday" (Feb 18, 2026) and "Wix updates pricing disclaimer to reflect location-based changes" (Feb 10, 2026). Wix has been tracked since 2024-10-01.
In the same window Webflow, Shopify, BigCommerce, Jimdo and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core, Business Elite · DiscountDiscount added
Save 50% promotional discount appeared for Core, Business, and Business Elite plans, showing a reference price of $159/mo crossed out. Offer applies to initial term of yearly/multi-year subscriptions only.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core, Business Elite | Discount | Save 50% promotional discount appeared for Core, Business, and Business Elite plans, showing a reference price of $159/mo crossed out. Offer applies to initial term of yearly/multi-year subscriptions only. | Discount added | |
Values as written on Wix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wix's pricing page (wix.com) from Apr 13, 2026 and Apr 21, 2026; the change is marked near the top of the page.
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Wix, the last 90 days
Full history- Apr 24, 2026packagingWix Slashes 50% Off Core, Business, and Business Elite Plans · this change
- Feb 24, 2026increaseRemoved 50% OFF promotional discount on select plans
- Feb 18, 2026packagingWix slashes Business plans 50% off through Thursday
- Feb 10, 2026packagingWix updates pricing disclaimer to reflect location-based changes.
Across Business Operations in the same window
All Business Operations changes- WebflowApr 24Webflow adds Answer Engine Optimization to Enterprise plan
- ShopifyApr 21Shopify Plus earns up to $15,000 back in 1% sales credit program
- BigCommerceApr 20BigCommerce Restructures Payment Rates and Switches to Monthly Pricing Display
- JimdoApr 3Jimdo Slashes Grow Plan Support SLA, Response Time Jumps to 24 Hours
- SquarespaceApr 2Squarespace: Premium managed-service tier added to the pricing page
Questions about this change
Did Wix raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 21, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Wix's pricing page between Apr 13, 2026 and Apr 21, 2026?
Save 50% promotional discount appeared for Core, Business, and Business Elite plans, showing a reference price of $159/mo crossed out. Offer applies to initial term of yearly/multi-year subscriptions only. Pulse compared the captures it took on Apr 13, 2026 and Apr 21, 2026; the before/after table above lists each item as written on the page.
How often does Wix change its pricing?
Pulse recorded 3 other pricing-page changes for Wix in the 90 days before this one; the previous change was "Removed 50% OFF promotional discount on select plans" on Feb 24, 2026; Wix has been tracked since 2024-10-01.