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Semrush

Semrush

Marketing & Content semrush.com

SEMrush is a SaaS company that provides competitive intelligence and online marketing tools for businesses to improve their online visibility and performance.

Entry price

$117.33

SEO · /mo, billed annually

Plans tracked

5

14 add-ons

Pricing changes

16

Latest Wk 40 '26

Pricing model

Subscription

Free tier available

Pricing Change History

16 changes

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Current Plans

AnnualMonthly

Free

Plan

Free

SEO

Plan

$117.33 /mo, billed annually

Starter

Plan

$165.17 /mo, billed annually

Pro+

Plan

$248.17 /mo, billed annually

Advanced

Plan

$455.67 /mo, billed annually

AI Visibility Base

Add-on

$99 /mo

Local Pro

Add-on

$60 /mo

Advertising Pro

Add-on

$220 /mo

Additional Users

Add-on

$45 /mo

Pro Report

Add-on

$20 /mo

Base Report

Add-on

$10 /mo

Content Base

Add-on

$60 /mo

Social Base

Add-on

$20 /mo

Social Pro

Add-on

$40 /mo

Advertising Base

Add-on

$99 /mo

Social Business

Add-on

$250 /mo

Local Base

Add-on

$30 /mo

Traffic & Market Pro

Add-on

$289 /mo

Lead Generation

Add-on

$90 /mo

Company Facts

CategoryMarketing & Content

Free tierYes

Employees1001-10000

Tracked since2024-10-01

Pricing last seen2026-09-28

Websitesemrush.com

RELATED COMPANIES

All Marketing & Content companies →

Pricing changes & plans

Pricing changes & plans

Pricing changes & plans

Pricing changes & plans

Pricing changes & plans

Pricing Change History

16 changes

202616 changes

Sep 28, 2026

Packaging

Weekly

Semrush launches $0 Free plan with 10 reports a day, no credit card needed

Semrush added a new Free plan at $0/mo (no credit card required) offering 1 demo project, 10 reports/day across all tools, and Help Center & basic onboarding; AI Visibility features excluded.

Aug 11, 2026

Improvement

Weekly

Semrush: Enterprise plan pitch overhauled with 11 new capabilities

Enterprise plan pitch overhauled: dropped 'Full LLM coverage (Grok & Claude)' and 'Detailed analysis by brand/concept/product line', added unlimited projects & custom limits, large-scale AI prompt tracking, multi-brand AI visibility, AI automations, multi-million-page crawling, custom API integrations, SSO/governance/audit logs, dedicated account manager, and 24/7 Enterprise SLA.

Jul 6, 2026

Packaging

Weekly

Semrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase

Semrush SEO plans restructured: Pro renamed to SEO (price unchanged, $117.33/mo). Guru replaced by Pro+ at $248.17/mo (was $208.33). Business replaced by Advanced at $455.67/mo (was $416.66). Added new Starter tier ($165.17/mo) and a Free plan ($0/mo). AI Visibility toolkit now bundled into the Starter/Pro+/Advanced tiers with tiered daily prompt quotas (50/100/200), AI brand-domain tracking, and AI visibility reports. The base SEO plan explicitly excludes these AI features.

Jul 4, 2026

Packaging

Quarterly

Semrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En...

Lead Generation add-on ($90/mo) dropped the '1000 outreach credits in Lead Finder' benefit; price stayed $90/mo and the other two bullets (branded profile, verified badge) remain Enterprise/custom-plan capability bullets replaced: generic SEO/workflow/collaboration messaging swapped for AI-specific offerings (full LLM coverage incl. Grok & Claude; brand/product-line analysis; ROI attribution & funnel analysis)

May 25, 2026

Packaging

Weekly

Semrush cuts 1000 outreach credits from Lead Generation add-on

Lead Generation add-on ($90/mo) lost its '1000 outreach credits in Lead Finder' benefit; now only includes branded Agency Partners profile and verified badge.

May 4, 2026

Packaging

Weekly

Semrush brands itself 'An Adobe Company' after acquisition, updates footer

Semrush now displays 'An Adobe Company' under its logo following Adobe acquisition. Footer updated from '© 2008-2026 Semrush' to '© 2026 Semrush Holdings' with Adobe logo link.

Apr 3, 2026

Packaging

Quarterly

Semrush: Pro Report add-on integration count cut from 35+ to 20+

Pro Report add-on external integrations count reduced from 35+ to 20+.

Feb 24, 2026

Improvement

Weekly

Semrush democratizes MCP Access to Starter plan, cuts Pro integrations

MCP Access democratized from Advanced to Starter plan Pro Report add-on external integrations reduced from 35+ to 20+

Jan 21, 2026

Packaging

Quarterly

Semrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure

Complete pricing restructure introducing 'Semrush One' product line with new plan names (Starter, Pro+, Advanced) replacing previous structure (Pro, Guru, Business), shifting focus from 'projects' to 'websites to monitor' with AI visibility tracking Pro plan discontinued ($117.33/mo billed annually, $139 regular monthly)

Jan 21, 2026

Packaging

Quarterly

Semrush Removes ChatGPT Search Tracking from Guru and Business Plans, Impacting User Experience

ChatGPT Search tracking removed from Guru and Business plans

Jan 21, 2026

Improvement

Quarterly

Semrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans

ChatGPT Search tracking added to Guru and Business plans Lead Generation add-on added to main pricing page at $90/mo with branded profile and outreach credits

Jan 21, 2026

Packaging

Quarterly

Semrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations

Semrush Social add-on discontinued ($29.99/mo for social media management) Social AI Starter add-on introduced at $19.99/mo with scheduling, analytics, and AI content generation

Jan 21, 2026

Packaging

Quarterly

Semrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo

Semrush Local Premium plan renamed to 'Local Advanced' and price increased from $40/mo to $60/mo (50% increase) Semrush Local Basic plan renamed to 'Local Essentials' and price increased from $20/mo to $50/mo (150% increase)

Jan 21, 2026

Price increase

Quarterly

Semrush Unveils Business Plan at $499.95/Month, Pro Plan Price Increases by 7.7% to $139.95/Month

Pro plan increased from $129.95/month to $139.95/month (7.7% increase) Business plan pricing revealed at $499.95/month (previously Contact us)

Jan 21, 2026

Packaging

Quarterly

Semrush Raises .Trends Add-On Price by 44.5% to $289/mo, Introduces New Social Content AI Add-On at $29.99/mo

Social Content AI add-on introduced at $29.99/mo - AI-powered social media content production tool Semrush .Trends add-on price increased from $200/mo per user to $289/mo per user (44.5% increase)

Jan 12, 2026

Packaging

Quarterly

Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month

Semrush Social add-on price increased from $19.75/month to $29.99/month (52% increase)