Semrush

Advanced AI Visibility prompts to track daily 200 to Unlimited; websites 40 to 40+ and keywords 5,000 to 5,000+ SEO + AI Search Advanced plan price ($455.67/mo billed annually, $549 monthly) replaced with Custom pricing and a Request demo CTA

Semrush added a new Free plan at $0/mo (no credit card required) offering 1 demo project, 10 reports/day across all tools, and Help Center & basic onboarding; AI Visibility features excluded.

Enterprise plan pitch overhauled: dropped 'Full LLM coverage (Grok & Claude)' and 'Detailed analysis by brand/concept/product line', added unlimited projects & custom limits, large-scale AI prompt tracking, multi-brand AI visibility, AI automations, multi-million-page crawling, custom API integrations, SSO/governance/audit logs, dedicated account manager, and 24/7 Enterprise SLA.

Semrush SEO plans restructured: Pro renamed to SEO (price unchanged, $117.33/mo). Guru replaced by Pro+ at $248.17/mo (was $208.33). Business replaced by Advanced at $455.67/mo (was $416.66). Added new Starter tier ($165.17/mo) and a Free plan ($0/mo). AI Visibility toolkit now bundled into the Starter/Pro+/Advanced tiers with tiered daily prompt quotas (50/100/200), AI brand-domain tracking, and AI visibility reports. The base SEO plan explicitly excludes these AI features.

Lead Generation add-on ($90/mo) dropped the '1000 outreach credits in Lead Finder' benefit; price stayed $90/mo and the other two bullets (branded profile, verified badge) remain Enterprise/custom-plan capability bullets replaced: generic SEO/workflow/collaboration messaging swapped for AI-specific offerings (full LLM coverage incl. Grok & Claude; brand/product-line analysis; ROI attribution & funnel analysis)

Quarterly roll-up · includes May 25 weekly, May 4 weekly

Lead Generation add-on ($90/mo) lost its '1000 outreach credits in Lead Finder' benefit; now only includes branded Agency Partners profile and verified badge.

Semrush now displays 'An Adobe Company' under its logo following Adobe acquisition. Footer updated from '© 2008-2026 Semrush' to '© 2026 Semrush Holdings' with Adobe logo link.

Pro Report add-on external integrations count reduced from 35+ to 20+.

Quarterly roll-up · includes Feb 23 weekly

Pro Report add-on external integrations reduced from 35+ to 20+ MCP Access democratized from Advanced to Starter plan

Advanced plan introduced at $455.67/mo billed annually ($549 regular monthly) for maximum power with up to 40 websites to monitor and API access Guru plan discontinued ($208.33/mo billed annually, $249 regular monthly)

ChatGPT Search tracking removed from Guru and Business plans

Pro Report add-on added to main pricing page at $20/mo with 35+ integrations and white-labeling Lead Generation add-on added to main pricing page at $90/mo with branded profile and outreach credits

Semrush Social add-on discontinued ($29.99/mo for social media management) Social AI Plus add-on introduced at $39.99/mo with unlimited scheduling, unlimited AI generations, and more profiles

Semrush Local Basic plan renamed to 'Local Essentials' and price increased from $20/mo to $50/mo (150% increase) Semrush Local Premium plan renamed to 'Local Advanced' and price increased from $40/mo to $60/mo (50% increase)

Business plan pricing revealed at $499.95/month (previously Contact us) Pro plan increased from $129.95/month to $139.95/month (7.7% increase)

Social Content AI add-on introduced at $29.99/mo - AI-powered social media content production tool Semrush .Trends add-on price increased from $200/mo per user to $289/mo per user (44.5% increase)

Semrush Social add-on price increased from $19.75/month to $29.99/month (52% increase)