Semrush Raises .Trends Add-On Price by 44.5% to $289/mo, Introduces New Social Content AI Add-On at $29.99/mo
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Semrush's pricing page, Pulse recorded 3 changes: Semrush .Trends add-on price increased from $200/mo per user to $289/mo per user (44.5% increase); Social Content AI add-on introduced at $29.99/mo - AI-powered social media content production tool; Business plan pricing changed from $499.95/mo to 'Contact us'. Pulse files it as a pricing change (add-on change, new add-on, price hidden) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
Semrush's previous recorded change was "Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month" (Q1 2024). Semrush has been tracked since 2024-10-01.
In the same window Moz, Similarweb and Ahrefs also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-on+45%$200/mo per user$289/mo per user
- — · Add-onAdded
BeforeNo Social Content AI add-on
AfterSocial Content AI add-on
- Business · Price visibilityChanged$499.95/mo'Contact us'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | $200/mo per user | $289/mo per user | +45% |
| — | Add-on | No Social Content AI add-on | Social Content AI add-on | Added |
| Business | Price visibility | $499.95/mo | 'Contact us' | Changed |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where add-on reads $200/mo per user and then $289/mo per user.
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Q1 2025packagingSemrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations
- Q4 2024packagingSemrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo
- Q3 2024packagingSemrush Unveils Business Plan at $499.95/Month, Pro Plan Price Increases by 7.7% to $139.95/Month
- Q2 2024packagingSemrush Raises .Trends Add-On Price by 44.5% to $289/mo, Introduces New Social Content AI Add-On at $29.99/mo · this change
- Q1 2024packagingSemrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
Across Marketing & Content in the same window
All Marketing & Content changes- MozJan 13Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
Questions about this change
Did Semrush raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a pricing change: add-on change, new add-on, price hidden.
What changed on Semrush's pricing page between Apr 1, 2024 and Jul 1, 2024?
Add-on: $200/mo per user → $289/mo per user (+45%); add-on: No Social Content AI add-on → Social Content AI add-on, added; Business price visibility: $499.95/mo → 'Contact us', changed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 1 other pricing-page change for Semrush in the 90 days before this one; the previous change was "Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month" in Q1 2024; Semrush has been tracked since 2024-10-01.