Ahrefs is a SaaS company that provides tools for SEO, backlink analysis, and competitive research to help businesses improve their online visibility and marketing strategies.
Pricing Change History
24 changesEnterprise plan's 'All Advanced features, plus:' list adds 'No training on your data' (data-privacy guarantee) below Forecasting & trends.
Enterprise plan's Ahrefs Connect API integration units/mo disclosed as 4M in the comparison table (previously shown only as 'Custom'); now reads '4M, Custom'.
Ahrefs Connect API integration units/mo doubled: Lite 100,000 to 200,000, Standard 400,000 to 800,000, Advanced 1M to 2M; Enterprise's 2M cap replaced with 'Custom'.
Enterprise plan API access feature label changed from 'Unlimited API access' to 'Uncapped API access', signaling a potential policy terminology update for enterprise-level API usage.
Direct API and MCP Server max rows per request raised from 10/25/100 to 100/250/500 (Lite/Standard/Advanced). Ahrefs Connect API integration units increased from 25K/150K/500K to 100K/400K/1M.
Lite plan credits per user increased from 500 to 1,000 per month. Standard, Advanced, and Enterprise plans remain unchanged at Unlimited.
Brand Radar AI database expanded from 327M+ to 343M+ organic prompts; Project Boost Pro audit speed increased from 1 to 10 pages/minute
Brand Radar AI database expanded from 192M+ to 327M+ organic prompts
Brand Radar AI database size decreased from 223M to 192M organic prompts
Report Builder total widgets limit increased from 200 to 500 Brand Radar AI database reduced from 246M+ to 223M+ organic prompts
Brand Radar AI add-on restructured into three custom prompt packages: Basic ($50/mo, 2,500 checks), Growth ($100/mo, 7,000 checks), and Scale ($250/mo, 25,000 checks)
Social Media Manager comparison table updated: rows renamed from 'Social Channels'/'Posts /mo' to 'Connect social channels'/'Publish / Schedule posts'; section header gained 'Unlimited while in beta' label.
Social Media Manager feature table restructured to emphasize beta status with unlimited access during beta period, replacing individual plan allocations
Social Media Manager limits significantly increased across all plans: Social Channels from 10/10/10/100 to 1,000 for all plans; Posts/mo from 50/50/50/1,000 to 10,000 for all plans.
Brand Radar AI pricing presentation changed from '$199/mo per index' to 'from $199/mo' Brand Radar AI add-on: Support for custom queries feature added
Broken links feature added to Standard plan under 'More in Site Explorer' section Brand Radar AI add-on introduced at $99/mo per index to track brand visibility in AI-generated answers (AI overviews, ChatGPT, Perplexity, with Gemini and Microsoft Copilot coming soon)
Lite plan crawl credits limit added: 100,000 crawl credits/month (previously unspecified) Content Kit moved out of beta with pricing set at $99/month (previously 'Free while in beta, then starting at $99/mo')
Research Ahrefs's pricing with the Pulse Agent
Ask anything about Ahrefs's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Ahrefs Free | Plan | Free |
| Starter | Plan | $29 /mo |
| Lite | Plan | $129 /mo |
| Brand Radar AI | Plan | $199 /mo |
| Standard | Plan | $249 /mo |
| Advanced | Plan | $449 /mo |
| Enterprise | Plan | $1,499 /mobilled annually |
| Project Boost Pro | Add-on | $20 /mo |
| Project Boost Max | Add-on | $200 /mo |
| Content Kit | Add-on | $99 /mo |
| Custom Prompts - Scale | Add-on | $250 /mo |
| Custom Prompts - Growth | Add-on | $100 /mo |
| Custom Prompts - Basic | Add-on | $50 /mo |
| Report Builder Add-on | Add-on | $99 /mo |
Lite, Standard & Advanced
- Annual billing up to 17% off
Stacking not stated by Ahrefs.
Company Facts
How Ahrefs compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Semrush![]() | $117.33 /mo, billed annually | Oct 19, 2026 |
M Moz![]() | $49 /mo | Oct 26, 2026 |
S Similarweb![]() | $125 /mo, billed annually | Sep 28, 2026 |
R Raven Tools![]() | $39 /mo, billed annually | — |
1 1Q![]() | $5,000 /mo | — |
3 360dialog![]() | $59 /mo | Sep 14, 2026 |
Ahrefs pricing FAQ
- How much does Ahrefs cost?
- Ahrefs pricing starts at $29/mo on Starter. Ahrefs lists 7 plans on its pricing page; the Ahrefs Free plan is free.
- Does Ahrefs have a free plan?
- Yes. Ahrefs's Ahrefs Free plan is free; paid plans start at $29/mo on Starter.
- What pricing model does Ahrefs use?
- Ahrefs uses subscription pricing across 7 plans, with a free tier.
- When did Ahrefs last change its pricing?
- Oct 12, 2026: Ahrefs adds "no training on your data" guarantee to Enterprise plan.
- How often has Ahrefs changed its pricing?
- Pulse has recorded 24 pricing changes for Ahrefs since it started tracking on Nov 14, 2023; the pricing page was last captured on Oct 12, 2026.
- Who are Ahrefs's pricing peers?
- Pulse compares Ahrefs with Semrush, Moz, Similarweb, Raven Tools, 1Q and 360dialog.






