Semrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Semrush's pricing page, Pulse recorded 2 changes: Pro renamed to SEO ($117.33/mo unchanged); Guru replaced by Pro+ at $248.17/mo (was $208.33); Business replaced by Advanced at $455.67/mo (was $416.66); new Starter tier ($165.17/mo) and Free plan ($0/mo) added. AI Visibility toolkit bundled into Starter/Pro+/Advanced with tiered daily prompt quotas (50/100/200); base SEO plan excludes it. In detail: Semrush SEO plans restructured: Pro renamed to SEO (price unchanged, $117.33/mo). Guru replaced by Pro+ at $248.17/mo (was $208.33). Business replaced by Advanced at $455.67/mo (was $416.66). Added new Starter tier ($165.17/mo) and a Free plan ($0/mo); AI Visibility toolkit now bundled into the Starter/Pro+/Advanced tiers with tiered daily prompt quotas (50/100/200), AI brand-domain tracking, and AI visibility reports. The base SEO plan explicitly excludes these AI features. Pulse files it as a packaging change (package change, feature added) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
It lands 2 days after Semrush's previous change, "Semrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En" (Jul 4, 2026). Before that Pulse recorded "Semrush cuts 1000 outreach credits from Lead Generation add-on" (May 25, 2026) and "Semrush brands itself 'An Adobe Company' after acquisition, updates footer" (May 4, 2026). Semrush has been tracked since 2024-10-01.
In the same window Google, Moz, Ahrefs and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro+, Advanced, Starter · Packaging+19%$208.33$248.17/mo
- Starter, Pro+, Advanced · FeatureFeature added
AI Visibility toolkit now bundled into the Starter/Pro+/Advanced tiers with tiered daily prompt quotas (50/100/200), AI brand-domain tracking, and AI visibility reports. The base SEO plan explicitly excludes these AI features.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro+, Advanced, Starter | Packaging | $208.33 | $248.17/mo | +19% |
| Starter, Pro+, Advanced | Feature | AI Visibility toolkit now bundled into the Starter/Pro+/Advanced tiers with tiered daily prompt quotas (50/100/200), AI brand-domain tracking, and AI visibility reports. The base SEO plan explicitly excludes these AI features. | Feature added | |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked near the top of the page, where pro+, advanced, starter packaging reads $208.33 and then $248.17/mo.
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Oct 19, 2026improvedSemrush hides Advanced plan price behind demo request, drops prompt cap
- Sep 28, 2026packagingSemrush launches $0 Free plan with 10 reports a day, no credit card needed
- Aug 11, 2026improvedSemrush: Enterprise plan pitch overhauled with 11 new capabilities
- Jul 6, 2026packagingSemrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase · this change
- Jul 4, 2026packagingSemrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En...
- May 25, 2026packagingSemrush cuts 1000 outreach credits from Lead Generation add-on
- May 4, 2026packagingSemrush brands itself 'An Adobe Company' after acquisition, updates footer
Across Marketing & Content in the same window
All Marketing & Content changes- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- MozJul 3Moz: AI Visibility Dashboards & Content Briefs added (Std/Med/Large)
- AhrefsJul 2Ahrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed
- SimilarwebJun 2Similarweb rebrands pricing tiers from Packages to Plans
Questions about this change
Did Semrush raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a packaging change: package change, feature added.
What changed on Semrush's pricing page between Jun 29, 2026 and Jul 6, 2026?
Pro+, Advanced, Starter packaging: $208.33 → $248.17/mo (+19%); AI Visibility toolkit now bundled into the Starter/Pro+/Advanced tiers with tiered daily prompt quotas (50/100/200), AI brand-domain tracking, and AI visibility reports. The base SEO plan explicitly excludes these AI features. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 3 other pricing-page changes for Semrush in the 90 days before this one; the previous change was "Semrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En..." on Jul 4, 2026; Semrush has been tracked since 2024-10-01.