Semrush Removes ChatGPT Search Tracking from Guru and Business Plans, Impacting User Experience
What happened
Between the Jul 6, 2025 and Oct 4, 2025 captures of Semrush's pricing page, Pulse recorded one change: ChatGPT Search tracking removed from Guru and Business plans. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
Semrush's previous recorded change was "Semrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans" (Q2 2025). Semrush has been tracked since 2024-10-01.
In the same window Moz, Similarweb and Ahrefs also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · FeatureRemoved
BeforeChatGPT Search tracking
AfterNo ChatGPT Search tracking
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Feature | ChatGPT Search tracking | No ChatGPT Search tracking | Removed |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Jul 6, 2025 and Oct 4, 2025; the change is marked near the top of the page, where the ChatGPT Search tracking no longer appears.
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Apr 3, 2026packagingSemrush: Pro Report add-on integration count cut from 35+ to 20+
- Feb 24, 2026packagingSemrush democratizes MCP Access to Starter plan, cuts Pro integrations
- Q4 2025packagingSemrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure
- Q3 2025packagingSemrush Removes ChatGPT Search Tracking from Guru and Business Plans, Impacting User Experience · this change
- Q2 2025packagingSemrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans
Across Marketing & Content in the same window
All Marketing & Content changes- MozJan 13Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
Questions about this change
Did Semrush raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 4, 2025. The change Pulse detected was a product change: feature removed.
What changed on Semrush's pricing page between Jul 6, 2025 and Oct 4, 2025?
Business feature: ChatGPT Search tracking → No ChatGPT Search tracking, removed. Pulse compared the captures it took on Jul 6, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 1 other pricing-page change for Semrush in the 90 days before this one; the previous change was "Semrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans" in Q2 2025; Semrush has been tracked since 2024-10-01.