Semrush hides Advanced plan price behind demo request, drops prompt cap
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Semrush's pricing page, Pulse recorded 2 changes: SEO + AI Search Advanced plan price ($455.67/mo billed annually, $549 monthly) replaced with Custom pricing and a Request demo CTA; Advanced AI Visibility prompts to track daily 200 to Unlimited; websites 40 to 40+ and keywords 5,000 to 5,000+. Pulse files it as a pricing change (price hidden, limit raised) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
It lands 21 days after Semrush's previous change, "Semrush launches $0 Free plan with 10 reports a day, no credit card needed" (Sep 27, 2026). Before that Pulse recorded "Semrush: Enterprise plan pitch overhauled with 11 new capabilities" (Aug 11, 2026). Semrush has been tracked since 2024-10-01.
In the same window Google, Ahrefs, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HiddenSEO, AdvancedPrice visibilityPrice listedPrice hidden
- Limit raisedAdvancedLimit
Advanced AI Visibility prompts to track daily 200 to Unlimited; websites 40 to 40+ and keywords 5,000 to 5,000+
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| SEO, Advanced | Price visibility | Price listed | Price hidden | Hidden |
| Advanced | Limit | — | 40 | Limit raised |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where "Price listed" becomes "Price hidden".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Oct 19, 2026PackagingSemrush hides Advanced plan price behind demo request, drops prompt cap This change
- Sep 27, 2026PackagingSemrush launches $0 Free plan with 10 reports a day, no credit card needed
- Aug 11, 2026ImprovementSemrush: Enterprise plan pitch overhauled with 11 new capabilities
Across Marketing & Content in the same window
All Marketing & Content changes- GoogleOct 12Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan
- AhrefsOct 12Ahrefs adds "no training on your data" guarantee to Enterprise plan
- MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
Questions about this change
Did Semrush raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a pricing change: price hidden, limit raised.
What changed on Semrush's pricing page between Oct 12, 2026 and Oct 19, 2026?
SEO, Advanced price visibility: Price listed → Price hidden, hidden; Advanced AI Visibility prompts to track daily 200 to Unlimited; websites 40 to 40+ and keywords 5,000 to 5,000+. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 2 other pricing-page changes for Semrush in the 90 days before this one; the previous change was "Semrush launches $0 Free plan with 10 reports a day, no credit card needed" on Sep 27, 2026; Semrush has been tracked since 2024-10-01.