Semrush cuts 1000 outreach credits from Lead Generation add-on
What happened
Between the May 18, 2026 and May 25, 2026 captures of Semrush's pricing page, Pulse recorded one change: Lead Generation add-on ($90/mo) lost its '1000 outreach credits in Lead Finder' benefit; now only includes branded Agency Partners profile and verified badge. Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
It lands 21 days after Semrush's previous change, "Semrush brands itself 'An Adobe Company' after acquisition, updates footer" (May 4, 2026). Before that Pulse recorded "Semrush: Pro Report add-on integration count cut from 35+ to 20+" (Apr 3, 2026). Semrush has been tracked since 2024-10-01.
In the same window Google, Ahrefs, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lead Generation · Add-onAdd-on change
Lead Generation add-on ($90/mo) lost its '1000 outreach credits in Lead Finder' benefit; now only includes branded Agency Partners profile and verified badge.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lead Generation | Add-on | Lead Generation add-on ($90/mo) lost its '1000 outreach credits in Lead Finder' benefit; now only includes branded Agency Partners profile and verified badge. | Add-on change | |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from May 18, 2026 and May 25, 2026; the change is marked around the middle of the page.
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Semrush, the last 90 days
Full history- Aug 11, 2026improvedSemrush: Enterprise plan pitch overhauled with 11 new capabilities
- Jul 6, 2026packagingSemrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase
- Jul 4, 2026packagingSemrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En...
- May 25, 2026packagingSemrush cuts 1000 outreach credits from Lead Generation add-on · this change
- May 4, 2026packagingSemrush brands itself 'An Adobe Company' after acquisition, updates footer
- Apr 3, 2026packagingSemrush: Pro Report add-on integration count cut from 35+ to 20+
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Semrush raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on Semrush's pricing page between May 18, 2026 and May 25, 2026?
Lead Generation add-on ($90/mo) lost its '1000 outreach credits in Lead Finder' benefit; now only includes branded Agency Partners profile and verified badge. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 2 other pricing-page changes for Semrush in the 90 days before this one; the previous change was "Semrush brands itself 'An Adobe Company' after acquisition, updates footer" on May 4, 2026; Semrush has been tracked since 2024-10-01.