Moz

Moz is a SaaS company that provides SEO software and tools to help businesses improve their online visibility and search engine rankings.

Entry price

$49

Starter · /mo

Plans tracked

9 add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription

No free tier

Pricing Change History

15 changes

202615 changes

Oct 5, 2026

Improvement

Weekly

Moz triples AI Visibility quotas on all Pro plans, prices unchanged

AI Visibility quotas tripled on all Moz Pro plans: dashboards 1/2/4 to 3/6/12 and tracked prompts 50/100/200 to 150/300/600; prices unchanged.

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Sep 14, 2026

Improvement

Weekly

Moz Pro adds AI Sentiment Analysis to comparison table

Moz Pro added a new 'AI Sentiment Analysis' row to the plan comparison table, appearing directly above the existing 'AI Citations Data' row across the Standard, Medium, and Large plan columns.

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Sep 7, 2026

Improvement

Weekly

Moz boosts AI Models quota, adding Perplexity and Google AI Mode across plans

Tracked AI Models quota raised on every plan: Standard 2→4 models (added Google AI Mode & Perplexity), Medium/Large 3→4 models (added Perplexity). Reflected in plan cards and the detailed comparison table.

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Jul 13, 2026

Improvement

Weekly

Moz adds AI Citations tracking to Standard, Medium, and Large plans

New 'AI Citations data' row added to the AI Research comparison table for Standard, Medium, and Large plans, alongside Tracked AI Models and Prompt Suggestions.

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Jul 3, 2026

Improvement

Quarterly

Moz: AI Visibility Dashboards & Content Briefs added (Std/Med/Large)

AI Visibility Dashboards, Tracked Prompts (GPT/Gemini/Google AI Mode), and AI Content Briefs graduated from '(in Beta)' checkmarks to fully quantified plan features: Standard gets 2 AI Content Briefs/mo; Medium gets 2 dashboards, 100 tracked prompts, 10 content briefs/mo Large gets 4 dashboards, 200 tracked prompts, 50 content briefs/mo.

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Jun 9, 2026

Improvement

Weekly

Moz adds Google AI Mode to AI Tracked Prompts platform lineup

AI Tracked Prompts now includes Google AI Mode alongside GPT & Gemini for Medium and Large plans. The supported platforms updated from (GPT & Gemini) to (GPT, Gemini, & Google AI Mode).

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Apr 24, 2026

Packaging

Weekly

Moz Rolls Out AI Content Briefs Across All Paid Plans, Pivots to GEO

Medium and Large plan descriptions rewritten to emphasize AI Search and GEO positioning. Medium: 'Ample limits plus full access to keyword research tools' changed to 'For growing businesses that need both SEO & AI Search/GEO tools'. Large updated similarly. AI Content Briefs added to all paid plans: Standard gets 2/mo, Medium gets 10/mo (5x Standard), Large gets 50/mo (5x Medium). New row added to comparison table.

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Apr 7, 2026

Improvement

Weekly

Moz Launches AI Visibility Dashboards and Prompts Tracked Beta

AI Visibility feature upgraded to AI Visibility Dashboards with specific counts (2 for Medium, 4 for Large); new Prompts Tracked (Beta) capacity added: 100 for Medium, 200 for Large.

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Feb 23, 2026

Improvement

Weekly

Moz adds AI Visibility tracking to Medium and Large plans

Added AI Visibility (in Beta) feature to Medium and Large plans for tracking brand presence in AI-powered search platforms

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Apr 16, 2026

Packaging

Weekly

Moz Drops Free Trial Option From Standard Plan Pricing

Free trial ('Try it free!') removed from the Standard plan pricing card; Medium plan free trial remains available.

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Jan 13, 2026

Price decrease

Quarterly

Moz Medium Plan Yearly Price Decreases to $143/mo, Saving Customers 0.7%

Medium plan yearly price decreased from $144/mo to $143/mo (0.7% decrease)

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Jan 13, 2026

Price increase

Quarterly

Moz Medium Plan Yearly Price Increased by 0.7% to $144/mo

Medium plan yearly price increased from $143/mo to $144/mo (0.7% increase)

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Jan 13, 2026

Improvement

Quarterly

Moz Introduces AI-Powered Tools Across All Plans, Enhancing SEO Capabilities for Users

Moz AI-powered tools feature added to all plans (Starter, Standard, Medium, Large) AI Overviews Tracking by Keyword feature added to all plans (Starter, Standard, Medium, Large)

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Jan 13, 2026

Improvement

Quarterly

Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics

Domain Overview metric now shows explicit limits: 20 (Starter), 50 (Standard), 100 (Medium), 180 (Large) queries per month On-Demand Crawls metric now shows explicit limits: 2 (Starter), 5 (Standard), 30 (Medium), 60 (Large)

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Jan 13, 2026

Packaging

Quarterly

Moz Removes Premium Plan, Directs Enterprise Customers to 'Moz Enterprise' Inquiry

Premium plan ($599/mo or $479/mo annual) removed from standard pricing tiers - enterprise customers directed to 'Moz Enterprise' inquiry Starter plan added at $49/mo ($39/mo annual) for small businesses with single websites - includes 1 user, 1 tracked site, 50 tracked keywords

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