Moz is a SaaS company that provides SEO software and tools to help businesses improve their online visibility and search engine rankings.
Pricing Change History
16 changesTracked AI models cut from 4 to 3 on Standard, Medium and Large; Perplexity removed (now GPT, Gemini, Google AI Mode)
AI Visibility quotas tripled on all Moz Pro plans: dashboards 1/2/4 to 3/6/12 and tracked prompts 50/100/200 to 150/300/600; prices unchanged.
Moz Pro added a new 'AI Sentiment Analysis' row to the plan comparison table, appearing directly above the existing 'AI Citations Data' row across the Standard, Medium, and Large plan columns.
Tracked AI Models quota raised on every plan: Standard 2→4 models (added Google AI Mode & Perplexity), Medium/Large 3→4 models (added Perplexity). Reflected in plan cards and the detailed comparison table.
New 'AI Citations data' row added to the AI Research comparison table for Standard, Medium, and Large plans, alongside Tracked AI Models and Prompt Suggestions.
AI Tracked Prompts now includes Google AI Mode alongside GPT & Gemini for Medium and Large plans. The supported platforms updated from (GPT & Gemini) to (GPT, Gemini, & Google AI Mode).
Medium and Large plan descriptions rewritten to emphasize AI Search and GEO positioning. Medium: 'Ample limits plus full access to keyword research tools' changed to 'For growing businesses that need both SEO & AI Search/GEO tools'. Large updated similarly. AI Content Briefs added to all paid plans: Standard gets 2/mo, Medium gets 10/mo (5x Standard), Large gets 50/mo (5x Medium). New row added to comparison table.
AI Visibility feature upgraded to AI Visibility Dashboards with specific counts (2 for Medium, 4 for Large); new Prompts Tracked (Beta) capacity added: 100 for Medium, 200 for Large.
Added AI Visibility (in Beta) feature to Medium and Large plans for tracking brand presence in AI-powered search platforms
Free trial ('Try it free!') removed from the Standard plan pricing card; Medium plan free trial remains available.
Medium plan yearly price decreased from $144/mo to $143/mo (0.7% decrease)
Medium plan yearly price increased from $143/mo to $144/mo (0.7% increase)
Brand Authority Score feature added to all plans (Starter, Standard, Medium, Large) AI Overviews Tracking by Keyword feature added to all plans (Starter, Standard, Medium, Large)
Domain Overview metric now shows explicit limits: 20 (Starter), 50 (Standard), 100 (Medium), 180 (Large) queries per month On-Demand Crawls metric now shows explicit limits: 2 (Starter), 5 (Standard), 30 (Medium), 60 (Large)
Premium plan ($599/mo or $479/mo annual) removed from standard pricing tiers - enterprise customers directed to 'Moz Enterprise' inquiry Starter plan added at $49/mo ($39/mo annual) for small businesses with single websites - includes 1 user, 1 tracked site, 50 tracked keywords
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Ask anything about Moz's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Starter | Plan | $49 /mo |
| Standard | Plan | $79 /mobilled annually · $99 billed monthly |
| Medium | Plan | $143 /mobilled annually · $179 billed monthly |
| ||
| Large | Plan | $239 /mobilled annually · $299 billed monthly |
| Enterprise | Plan | Contact |
| Additional Link Tracking Lists | Add-on | $25 /mo |
| Additional User Seat | Add-on | $49 /user seat/mo |
| Additional Tracked Prompts | Add-on | $50 /mo |
| Additional Keyword Queries | Add-on | $10 /mo |
| Additional Keyword Lists | Add-on | $25 /mo |
| Additional Pages Crawled | Add-on | $15 /mo |
| Additional Campaign | Add-on | $10 /mo |
| Additional AI Visibility Dashboard | Add-on | $20 /mo |
| Additional Keywords | Add-on | $20 /mo |
Standard, Medium & Large
- Annual billing 20% off
Stacking not stated by Moz.
Company Facts
How Moz compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Semrush | $117.33 /mo, billed annually | Oct 19, 2026 |
A Ahrefs | $29 /mo | Oct 12, 2026 |
C Conductor | Free | — |
A Adobe | $4.99 /mo, billed annually | Jul 3, 2026 |
1 1Q | $5,000 /mo | — |
3 360dialog | $59 /mo | Sep 14, 2026 |
Moz pricing FAQ
- How much does Moz cost?
- Moz pricing starts at $49/mo on Starter. Moz lists 5 plans on its pricing page.
- Does Moz have a free plan?
- No. Moz does not list a free tier; paid plans start at $49/mo on Starter.
- What pricing model does Moz use?
- Moz uses subscription pricing across 5 plans.
- When did Moz last change its pricing?
- Oct 26, 2026: Moz: Tracked AI models cut from 4 to 3 on Standard, Medium and Large; Perplexity removed (now GPT, Gemini, Google….
- How often has Moz changed its pricing?
- Pulse has recorded 16 pricing changes for Moz since it started tracking on Oct 1, 2024; the pricing page was last captured on Oct 26, 2026.