Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Semrush's pricing page, Pulse recorded one change: Semrush Social add-on price increased from $19.75/month to $29.99/month (52% increase). Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
This is the first pricing-page change Pulse has recorded for Semrush. Semrush has been tracked since 2024-10-01.
In the same window Similarweb and Ahrefs also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-on+52%$19.75/month$29.99/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | $19.75/month | $29.99/month | +52% |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where add-on reads $19.75/month and then $29.99/month.
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The two full-page captures with this change marked up are free with an account.
Semrush, pricing history
Full history- Q4 2024packagingSemrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo
- Q3 2024packagingSemrush Unveils Business Plan at $499.95/Month, Pro Plan Price Increases by 7.7% to $139.95/Month
- Q2 2024packagingSemrush Raises .Trends Add-On Price by 44.5% to $289/mo, Introduces New Social Content AI Add-On at $29.99/mo
- Q1 2024packagingSemrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- SimilarwebJan 12Similarweb Adjusts Team Plan: API Access Now Offered as Add-On Instead of Included Feature
- SimilarwebJan 12Similarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year
- SimilarwebJan 12Similarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans
Questions about this change
Did Semrush raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a packaging change: add-on change.
What changed on Semrush's pricing page between Jan 1, 2024 and Apr 1, 2024?
Add-on: $19.75/month → $29.99/month (+52%). Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 0 other pricing-page changes for Semrush in the 90 days before this one; Semrush has been tracked since 2024-10-01.