Semrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations
What happened
Between the Jan 1, 2025 and Apr 12, 2025 captures of Semrush's pricing page, Pulse recorded 3 changes: Social AI Starter add-on introduced at $19.99/mo with scheduling, analytics, and AI content generation; Semrush Social add-on discontinued ($29.99/mo for social media management); Social AI Plus add-on introduced at $39.99/mo with unlimited scheduling, unlimited AI generations, and more profiles. Pulse files it as a packaging change (new add-on, add-on removed) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
Semrush's previous recorded change was "Semrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo" (Q4 2024). Semrush has been tracked since 2024-10-01.
In the same window Moz, Similarweb and Ahrefs also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Add-onAdded
BeforeNo Social AI Starter add-on
AfterSocial AI Starter add-on
- — · Add-onAdd-on removed
Semrush Social add-on discontinued ($29.99/mo for social media management)
- — · Add-onAddedNo Social AI Plus add-onSocial AI Plus add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Add-on | No Social AI Starter add-on | Social AI Starter add-on | Added |
| — | Add-on | Semrush Social add-on discontinued ($29.99/mo for social media management) | Add-on removed | |
| — | Add-on | No Social AI Plus add-on | Social AI Plus add-on | Added |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Jan 1, 2025 and Apr 12, 2025; the change is marked around the middle of the page, where Social AI Starter add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Q4 2025packagingSemrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure
- Q3 2025packagingSemrush Removes ChatGPT Search Tracking from Guru and Business Plans, Impacting User Experience
- Q2 2025packagingSemrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans
- Q1 2025packagingSemrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations · this change
- Q4 2024packagingSemrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo
Across Marketing & Content in the same window
All Marketing & Content changes- MozJan 13Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
Questions about this change
Did Semrush raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 12, 2025. The change Pulse detected was a packaging change: new add-on, add-on removed.
What changed on Semrush's pricing page between Jan 1, 2025 and Apr 12, 2025?
Starter add-on: No Social AI Starter add-on → Social AI Starter add-on, added; Semrush Social add-on discontinued ($29.99/mo for social media management); add-on: No Social AI Plus add-on → Social AI Plus add-on, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 12, 2025; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 1 other pricing-page change for Semrush in the 90 days before this one; the previous change was "Semrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo" in Q4 2024; Semrush has been tracked since 2024-10-01.