Semrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Semrush's pricing page, Pulse recorded 2 changes: Semrush Local Premium plan renamed to 'Local Advanced' and price increased from $40/mo to $60/mo (50% increase); Semrush Local Basic plan renamed to 'Local Essentials' and price increased from $20/mo to $50/mo (150% increase). Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
Semrush's previous recorded change was "Semrush Unveils Business Plan at $499.95/Month, Pro Plan Price Increases by 7.7% to $139.95/Month" (Q3 2024). Semrush has been tracked since 2024-10-01.
In the same window Moz, Similarweb and Ahrefs also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · Add-on+50%$40/mo$60/mo
- Semrush Local Basic · Add-on+150%$20/mo$50/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Add-on | $40/mo | $60/mo | +50% |
| Semrush Local Basic | Add-on | $20/mo | $50/mo | +150% |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where advanced add-on reads $40/mo and then $60/mo.
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Q3 2025packagingSemrush Removes ChatGPT Search Tracking from Guru and Business Plans, Impacting User Experience
- Q2 2025packagingSemrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans
- Q1 2025packagingSemrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations
- Q4 2024packagingSemrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo · this change
- Q3 2024packagingSemrush Unveils Business Plan at $499.95/Month, Pro Plan Price Increases by 7.7% to $139.95/Month
Across Marketing & Content in the same window
All Marketing & Content changes- MozJan 13Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
Questions about this change
Did Semrush raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: add-on change.
What changed on Semrush's pricing page between Oct 1, 2024 and Jan 1, 2025?
Advanced add-on: $40/mo → $60/mo (+50%); Semrush Local Basic add-on: $20/mo → $50/mo (+150%). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 1 other pricing-page change for Semrush in the 90 days before this one; the previous change was "Semrush Unveils Business Plan at $499.95/Month, Pro Plan Price Increases by 7.7% to $139.95/Month" in Q3 2024; Semrush has been tracked since 2024-10-01.