Mountain View, CA-based tech company founded 1998. Public company (NASDAQ: GOOGL). Operates in cloud computing, search, software, and hardware. Serves consumers and businesses globally with cloud infrastructure, productivity tools, and enterprise solutions.
Pricing Change History
10 changesGemini AI wording changed: Starter bullet now 'Chat with Gemini AI'; comparison-table row 'Build custom AI experts with Gems' replaced by 'Customize AI with skills'.
Promo discount cut: banner now offers up to 30% off (was 50%). Standard dropped from 50% to 20% off (promo price $7 to $11.20/user/mo); Plus dropped from 50% to 20% off ($11 to $17.60/user/mo).
Agent Gateway (Agent-to-Anywhere) billing effective date pushed back from July 1, 2026 to July 13, 2026, extending the free usage window before charges begin by about 12 days
AI Commerce Search (rebranded from Vertex AI Search for commerce) now discloses per-query pricing: $2.50/1000 search & browse queries, $6.00/1000 conversational queries - previously unpriced.
Quarterly roll-up · includes Jun 8 weekly, May 25 weekly
50% off for first 3 months promotional discount removed from Starter, Standard, and Plus plans. Full prices ($7/$14/$22 USD) remain unchanged.
Search and browse query pricing now publicly disclosed for AI Commerce Search (formerly Agent Search for commerce): $2.50 per 1000 requests. Before, the Search charges section showed no pricing.
Product renamed from 'Vertex AI Search for commerce' to 'Agent Search for commerce' throughout the pricing page, including page title, body text, documentation links, and Observability section.
Promotional discount increased from 20% to 50% off for first 3 months across all plans. Discounted prices updated: Starter $7.36→$4.60, Standard $14.72→$9.20, Plus $22.96→$14.35 CAD/user/month.
Workspace Studio added as a new feature row in the comparison table (available on all plans), and added to Business Starter plan card as 'Automate everyday work - Create AI-powered flows across Workspace apps with Studio'.
Research Google's pricing with the Pulse Agent
Ask anything about Google's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Enterprise Plus | Contact |
| Enterprise | Contact |
| Pay-as-you-go | $16 per 1M Standard API Proxy calls (50M–500M) + $13 per 1M Standard API Proxy calls (above 500M) |
| Standard | Contact |
Company Facts
How Google compares with its peers
| Company | Entry price | Last change |
|---|---|---|
M Microsoft | $5 /user/mo, billed annually | Oct 26, 2026 |
M Metabase | $90 /mo, billed annually | Oct 26, 2026 |
O OpenAI | $8 /mo | Oct 30, 2026 |
A Anthropic | $17 /mo, billed annually | Oct 12, 2026 |
1 100ms | Free | — |
8 8Base | $50 /developer/mo | — |
Google pricing FAQ
- How much does Google cost?
- Google prices on usage: the Pay-as-you-go plan is $16 per 1M Standard API Proxy calls (50M–500M) + $13 per 1M Standard API Proxy calls (above 500M).
- Does Google have a free plan?
- No. Google does not list a free tier.
- What pricing model does Google use?
- Google uses usage-based pricing across 4 plans.
- When did Google last change its pricing?
- Oct 12, 2026: Google Workspace swaps Gems for AI skills, rewords Gemini on Starter plan.
- How often has Google changed its pricing?
- Pulse has recorded 10 pricing changes for Google since it started tracking on Dec 20, 2025; the pricing page was last captured on Oct 12, 2026.