Semrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En...
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Semrush's pricing page, Pulse recorded 2 changes: Lead Generation add-on ($90/mo) dropped the '1000 outreach credits in Lead Finder' benefit; price stayed $90/mo and the other two bullets (branded profile, verified badge) remain; Enterprise/custom-plan capability bullets replaced: generic SEO/workflow/collaboration messaging swapped for AI-specific offerings (full LLM coverage incl. Grok & Claude; brand/product-line analysis; ROI attribution & funnel analysis). Pulse files it as a packaging change (add-on change, feature change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
It lands 40 days after Semrush's previous change, "Semrush cuts 1000 outreach credits from Lead Generation add-on" (May 25, 2026). Before that Pulse recorded "Semrush brands itself 'An Adobe Company' after acquisition, updates footer" (May 4, 2026). Semrush has been tracked since 2024-10-01.
In the same window Moz, Google, Ahrefs and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lead Generation · Add-onRemoved
Before'1000 outreach credits
AfterNo '1000 outreach credits
- SEO · FeatureFeature change
Enterprise/custom-plan capability bullets replaced: generic SEO/workflow/collaboration messaging swapped for AI-specific offerings (full LLM coverage incl. Grok & Claude; brand/product-line analysis; ROI attribution & funnel analysis)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lead Generation | Add-on | '1000 outreach credits | No '1000 outreach credits | Removed |
| SEO | Feature | Enterprise/custom-plan capability bullets replaced: generic SEO/workflow/collaboration messaging swapped for AI-specific offerings (full LLM coverage incl. Grok & Claude; brand/product-line analysis; ROI attribution & funnel analysis) | Feature change | |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked around the middle of the page, where the '1000 outreach credits no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Sep 28, 2026packagingSemrush launches $0 Free plan with 10 reports a day, no credit card needed
- Aug 11, 2026improvedSemrush: Enterprise plan pitch overhauled with 11 new capabilities
- Jul 6, 2026packagingSemrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase
- Jul 4, 2026packagingSemrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En... · this change
- May 25, 2026packagingSemrush cuts 1000 outreach credits from Lead Generation add-on
- May 4, 2026packagingSemrush brands itself 'An Adobe Company' after acquisition, updates footer
Across Marketing & Content in the same window
All Marketing & Content changes- MozJul 3Moz: AI Visibility Dashboards & Content Briefs added (Std/Med/Large)
- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- AhrefsJul 2Ahrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed
- SimilarwebJun 2Similarweb rebrands pricing tiers from Packages to Plans
Questions about this change
Did Semrush raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: add-on change, feature change.
What changed on Semrush's pricing page between Mar 30, 2026 and Jun 29, 2026?
Lead Generation add-on: '1000 outreach credits → No '1000 outreach credits, removed; Enterprise/custom-plan capability bullets replaced: generic SEO/workflow/collaboration messaging swapped for AI-specific offerings (full LLM coverage incl. Grok & Claude; brand/product-line analysis; ROI attribution & funnel analysis). Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 2 other pricing-page changes for Semrush in the 90 days before this one; the previous change was "Semrush cuts 1000 outreach credits from Lead Generation add-on" on May 25, 2026; Semrush has been tracked since 2024-10-01.