Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Similarweb's pricing page, Pulse recorded one change: Ads Intel Suite feature list restructured: added "AI ads", removed "Cross channel visibility", and renamed "Search ad analysis" to "Paid Search analysis" and "Display ad analysis" to "Display & Social ads". Pulse files it as a product change (feature change) with a neutral direction. The current page lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.
It lands 118 days after Similarweb's previous change, "Similarweb rebrands pricing tiers from Packages to Plans" (Jun 2, 2026). Before that Pulse recorded "Similarweb Launches AI Studio for Natural Language Market Insights" (Mar 11, 2026), "Similarweb adds AI Studio and revamps enterprise support messaging" (Week 10, 2026) and "Similarweb rebrands Shopper Intelligence as Retail Intelligence" (Week 7, 2026). Similarweb has been tracked since 2025-10-05.
In the same window Semrush, Ahrefs, Contentsquare, Moz and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRewordedSearch ad analysisPaid Search analysis
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Search ad analysis | Paid Search analysis | Reworded |
Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Similarweb's pricing page (similarweb.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page, where "Search ad analysis" becomes "Paid Search analysis".
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The two full-page captures with this change marked up are free with an account.
Similarweb, pricing history
Full history- Sep 28, 2026improvedSimilarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility · this change
- Jun 2, 2026packagingSimilarweb rebrands pricing tiers from Packages to Plans
- Mar 11, 2026improvedSimilarweb Launches AI Studio for Natural Language Market Insights
- Week 10, 2026packagingSimilarweb adds AI Studio and revamps enterprise support messaging
- Week 7, 2026packagingSimilarweb rebrands Shopper Intelligence as Retail Intelligence
- Q3 2025improvedSimilarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans
- Q2 2025packagingSimilarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
Across Data & Analytics in the same window
All Data & Analytics changes- SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
- AhrefsSep 28Ahrefs discloses 4M Connect API units/mo for Enterprise, previously Custom
- ContentsquareSep 21Contentsquare adds User permissions to shared capabilities for all products
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
- MixpanelSep 7Mixpanel touts free Experiments and Feature Flags in new banner
Questions about this change
Did Similarweb raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a product change: feature change.
What changed on Similarweb's pricing page between Sep 21, 2026 and Sep 28, 2026?
Feature: Search ad analysis → Paid Search analysis, reworded. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Similarweb change its pricing?
Pulse recorded 0 other pricing-page changes for Similarweb in the 90 days before this one; the previous change was "Similarweb rebrands pricing tiers from Packages to Plans" on Jun 2, 2026; Similarweb has been tracked since 2025-10-05.