Semrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans
What happened
Between the Apr 12, 2025 and Jul 6, 2025 captures of Semrush's pricing page, Pulse recorded 4 changes: Lead Generation add-on added to main pricing page at $90/mo with branded profile and outreach credits; Pro Report add-on added to main pricing page at $20/mo with 35+ integrations and white-labeling; Base Report add-on added to main pricing page at $10/mo with data from 20+ Semrush tools; ChatGPT Search tracking added to Guru and Business plans. Pulse files it as a packaging change (new add-on, feature added) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
Semrush's previous recorded change was "Semrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations" (Q1 2025). Semrush has been tracked since 2024-10-01.
In the same window Moz, Similarweb and Ahrefs also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lead Generation · Add-onAdded
BeforeNo Lead Generation add-on
AfterLead Generation add-on
- Pro Report · Add-onAddedNo Pro Report add-onPro Report add-on
- Base Report · Add-onAddedNo Base Report add-onBase Report add-on
- Business · FeatureAdded
BeforeNo ChatGPT Search tracking
AfterChatGPT Search tracking
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lead Generation | Add-on | No Lead Generation add-on | Lead Generation add-on | Added |
| Pro Report | Add-on | No Pro Report add-on | Pro Report add-on | Added |
| Base Report | Add-on | No Base Report add-on | Base Report add-on | Added |
| Business | Feature | No ChatGPT Search tracking | ChatGPT Search tracking | Added |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Apr 12, 2025 and Jul 6, 2025; the change is marked near the top of the page, where Lead Generation add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Feb 24, 2026packagingSemrush democratizes MCP Access to Starter plan, cuts Pro integrations
- Q4 2025packagingSemrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure
- Q3 2025packagingSemrush Removes ChatGPT Search Tracking from Guru and Business Plans, Impacting User Experience
- Q2 2025packagingSemrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans · this change
- Q1 2025packagingSemrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations
Across Marketing & Content in the same window
All Marketing & Content changes- MozJan 13Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
Questions about this change
Did Semrush raise prices in July 2025?
No list-price increase was recorded between Apr 12, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: new add-on, feature added.
What changed on Semrush's pricing page between Apr 12, 2025 and Jul 6, 2025?
Lead Generation add-on: No Lead Generation add-on → Lead Generation add-on, added; Pro Report add-on: No Pro Report add-on → Pro Report add-on, added; Base Report add-on: No Base Report add-on → Base Report add-on, added; Business feature: No ChatGPT Search tracking → ChatGPT Search tracking, added. Pulse compared the captures it took on Apr 12, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 1 other pricing-page change for Semrush in the 90 days before this one; the previous change was "Semrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations" in Q1 2025; Semrush has been tracked since 2024-10-01.