Semrush launches $0 Free plan with 10 reports a day, no credit card needed
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Semrush's pricing page, Pulse recorded one change: Semrush added a new Free plan at $0/mo (no credit card required) offering 1 demo project, 10 reports/day across all tools, and Help Center & basic onboarding; AI Visibility features excluded. Pulse files it as a packaging change (new plan) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
It lands 48 days after Semrush's previous change, "Semrush: Enterprise plan pitch overhauled with 11 new capabilities" (Aug 11, 2026). Before that Pulse recorded "Semrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase" (Jul 6, 2026) and "Semrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En" (Jul 4, 2026). Semrush has been tracked since 2024-10-01.
In the same window Similarweb, Ahrefs, Moz and Google also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanAddedNo Free planFree plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | No Free plan | Free plan | Added |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page, where Free plan now appears.
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Semrush, the last 90 days
Full history- Oct 19, 2026improvedSemrush hides Advanced plan price behind demo request, drops prompt cap
- Sep 28, 2026packagingSemrush launches $0 Free plan with 10 reports a day, no credit card needed · this change
- Aug 11, 2026improvedSemrush: Enterprise plan pitch overhauled with 11 new capabilities
- Jul 6, 2026packagingSemrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase
- Jul 4, 2026packagingSemrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En...
Across Marketing & Content in the same window
All Marketing & Content changes- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- AhrefsSep 28Ahrefs discloses 4M Connect API units/mo for Enterprise, previously Custom
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
- GoogleSep 7Google Workspace: promo discount cut from 50% to 30%/20% off
Questions about this change
Did Semrush raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a packaging change: new plan.
What changed on Semrush's pricing page between Sep 21, 2026 and Sep 28, 2026?
Plan: No Free plan → Free plan, added. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 3 other pricing-page changes for Semrush in the 90 days before this one; the previous change was "Semrush: Enterprise plan pitch overhauled with 11 new capabilities" on Aug 11, 2026; Semrush has been tracked since 2024-10-01.