Semrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure

Business plan discontinued ($416.66/mo billed annually, $499 regular monthly)

Complete pricing restructure introducing 'Semrush One' product line with new plan names (Starter, Pro+, Advanced) replacing previous structure (Pro, Guru, Business), shifting focus from 'projects' to 'websites to monitor' with AI visibility tracking

Pro plan discontinued ($117.33/mo billed annually, $139 regular monthly)

Pro+ plan introduced at $248.17/mo billed annually ($299 regular monthly) for growing brands with up to 15 websites to monitor

Advanced plan introduced at $455.67/mo billed annually ($549 regular monthly) for maximum power with up to 40 websites to monitor and API access

Guru plan discontinued ($208.33/mo billed annually, $249 regular monthly)

AI Visibility Toolkit introduced across all plans with Google + AI visibility tracking, competitor insights for Google and AI, and AI brand insights

Advanced plan: 200 custom prompts limit for daily AI rankings

Starter plan: 50 custom prompts limit for daily AI rankings

Pro+ plan: 100 custom prompts limit for daily AI rankings

Starter plan introduced at $165.17/mo billed annually ($199 regular monthly) for beginners with up to 5 websites to monitor

Pricing metric terminology changed from 'projects' to 'websites to monitor' across all plans