Similarweb
Similarweb is a SaaS company that provides competitive intelligence and digital market analysis for businesses to understand their online performance and make data-driven decisions.
Pricing Change History
9 changesAds Intel Suite feature list restructured: added "AI ads", removed "Cross channel visibility", and renamed "Search ad analysis" to "Paid Search analysis" and "Display ad analysis" to "Display & Social ads".
Pricing page heading renamed from 'Web Intelligence Packages and Pricing' to 'Web Intelligence Plans and Pricing', reflecting a terminology shift from 'Packages' to 'Plans'.
Reorganized API capabilities under 'Data integrations & APIs' [Renamed from 'API Access'; added bulk APIs, BI tool integrations, and MCP for AI workflows] Added AI Studio with natural language queries, instant market insights, AI-generated dashboards, and deep research reports
Businesses section value prop bullets updated: added AI Studio bullet, expanded 'dedicated support' to 'dedicated enterprise support', consolidated AI Agents bullets removing 'Maximize collaboration'.
Shopper Intelligence product line renamed to Retail Intelligence across navigation and product sections of the pricing page.
Gen AI Intel Suite added - includes AI Traffic Trends, AI Brand Visibility, Top Landing Pages, Prompt Analysis PROFESSIONAL plan pricing hidden - previously $4,000/year or $399/month
Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data) AI agents feature added to TEAM plan (marked as NEW)
Search Intelligence add-on (Rank Tracker and Brand Protection) bundled into Team, Business, and Enterprise plans - no longer sold separately Starter plan month-to-month pricing increased from $149/month to $199/month (34% increase)
Team plan API access changed from included to add-on available
Research Similarweb's pricing with the Pulse Agent
Ask anything about Similarweb's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Competitive Intelligence | $125 /mobilled annually · $199 billed monthly |
| Competitive Intel & SEO & AEO | $333 /mobilled annually · $399 billed monthly |
| Competitive Intel, SEO & AEO & Ads | $542 /mobilled annually · $649 billed monthly |
| Enterprise | Contact |
Company Facts
How Similarweb compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Semrush | $117.33 /mo, billed annually | Oct 19, 2026 |
A Ahrefs | $29 /mo | Oct 12, 2026 |
M Moz | $49 /mo | Oct 26, 2026 |
H Hotjar | $39 /mo, billed annually | Oct 26, 2026 |
C Contentsquare | $39 /mo, billed annually | Oct 26, 2026 |
M Mixpanel | Free | Oct 19, 2026 |
Similarweb pricing FAQ
- How much does Similarweb cost?
- Similarweb pricing starts at $125/mo on Competitive Intelligence, billed annually. Similarweb lists 4 plans on its pricing page.
- Does Similarweb have a free plan?
- No. Similarweb does not list a free tier; paid plans start at $125/mo on Competitive Intelligence, billed annually.
- What pricing model does Similarweb use?
- Similarweb uses subscription pricing across 4 plans.
- When did Similarweb last change its pricing?
- Sep 28, 2026: Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility.
- How often has Similarweb changed its pricing?
- Pulse has recorded 9 pricing changes for Similarweb since it started tracking on Oct 5, 2025; the pricing page was last captured on Sep 28, 2026.