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Similarweb

Similarweb is a SaaS company that provides competitive intelligence and digital market analysis for businesses to understand their online performance and make data-driven decisions.

Entry price

$125

Competitive Intelligence · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

No free tier

Pricing Change History

9 changes

20269 changes

Sep 28, 2026

Improvement

Weekly

Ads Intel Suite feature list restructured: added "AI ads", removed "Cross channel visibility", and renamed "Search ad analysis" to "Paid Search analysis" and "Display ad analysis" to "Display & Social ads".

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Jun 2, 2026

Packaging

Weekly

Pricing page heading renamed from 'Web Intelligence Packages and Pricing' to 'Web Intelligence Plans and Pricing', reflecting a terminology shift from 'Packages' to 'Plans'.

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Mar 11, 2026

Improvement

Weekly

Reorganized API capabilities under 'Data integrations & APIs' [Renamed from 'API Access'; added bulk APIs, BI tool integrations, and MCP for AI workflows] Added AI Studio with natural language queries, instant market insights, AI-generated dashboards, and deep research reports

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Apr 20, 2026

Packaging

Weekly

Businesses section value prop bullets updated: added AI Studio bullet, expanded 'dedicated support' to 'dedicated enterprise support', consolidated AI Agents bullets removing 'Maximize collaboration'.

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Apr 19, 2026

Packaging

Weekly

Shopper Intelligence product line renamed to Retail Intelligence across navigation and product sections of the pricing page.

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Jan 12, 2026

Improvement

Quarterly

Gen AI Intel Suite added - includes AI Traffic Trends, AI Brand Visibility, Top Landing Pages, Prompt Analysis PROFESSIONAL plan pricing hidden - previously $4,000/year or $399/month

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Jan 12, 2026

Packaging

Quarterly

Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data) AI agents feature added to TEAM plan (marked as NEW)

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Jan 12, 2026

Packaging

Quarterly

Search Intelligence add-on (Rank Tracker and Brand Protection) bundled into Team, Business, and Enterprise plans - no longer sold separately Starter plan month-to-month pricing increased from $149/month to $199/month (34% increase)

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Jan 12, 2026

Improvement

Quarterly

Team plan API access changed from included to add-on available

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