Semrush brands itself 'An Adobe Company' after acquisition, updates footer
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Semrush's pricing page, Pulse recorded one change: Semrush now displays 'An Adobe Company' under its logo following Adobe acquisition. Footer updated from '© 2008-2026 Semrush' to '© 2026 Semrush Holdings' with Adobe logo link. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
It lands 32 days after Semrush's previous change, "Semrush: Pro Report add-on integration count cut from 35+ to 20+" (Apr 3, 2026). Before that Pulse recorded "Semrush democratizes MCP Access to Starter plan, cuts Pro integrations" (Feb 24, 2026). Semrush has been tracked since 2024-10-01.
In the same window Google, Ahrefs, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReworded© 2008-2026 Semrush© 2026 Semrush Holdings
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | © 2008-2026 Semrush | © 2026 Semrush Holdings | Reworded |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Apr 27, 2026 and May 4, 2026; the change is marked near the top of the page, where "© 2008-2026 Semrush" becomes "© 2026 Semrush Holdings".
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Jul 6, 2026packagingSemrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase
- Jul 4, 2026packagingSemrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En...
- May 25, 2026packagingSemrush cuts 1000 outreach credits from Lead Generation add-on
- May 4, 2026packagingSemrush brands itself 'An Adobe Company' after acquisition, updates footer · this change
- Apr 3, 2026packagingSemrush: Pro Report add-on integration count cut from 35+ to 20+
- Feb 24, 2026packagingSemrush democratizes MCP Access to Starter plan, cuts Pro integrations
Across Marketing & Content in the same window
All Marketing & Content changes- GoogleMay 4Google Workspace rolls out Workspace Studio AI flows across all plans
- AhrefsMay 4Ahrefs boosts API limits 5x with bigger row caps and integration units
- MozApr 24Moz Rolls Out AI Content Briefs Across All Paid Plans, Pivots to GEO
- SimilarwebApr 20Similarweb adds AI Studio and revamps enterprise support messaging
Questions about this change
Did Semrush raise prices in May 2026?
No list-price increase was recorded between Apr 27, 2026 and May 4, 2026. The change Pulse detected was a product change: positioning.
What changed on Semrush's pricing page between Apr 27, 2026 and May 4, 2026?
Positioning: © 2008-2026 Semrush → © 2026 Semrush Holdings, reworded. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 2 other pricing-page changes for Semrush in the 90 days before this one; the previous change was "Semrush: Pro Report add-on integration count cut from 35+ to 20+" on Apr 3, 2026; Semrush has been tracked since 2024-10-01.