Semrush democratizes MCP Access to Starter plan, cuts Pro integrations
What happened
Between the Feb 16, 2026 and Feb 23, 2026 captures of Semrush's pricing page, Pulse recorded 2 changes: Pro Report add-on external integrations reduced from 35+ to 20+; MCP Access democratized from Advanced to Starter plan. Pulse files it as a packaging change (metric change, feature change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
Semrush's previous recorded change was "Semrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure" (Q4 2025). Semrush has been tracked since 2024-10-01.
In the same window Moz, Ahrefs and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro Report · Pricing modelChanged35+20+
- Advanced, Starter · FeatureChangedAdvancedStarter plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro Report | Pricing model | 35+ | 20+ | Changed |
| Advanced, Starter | Feature | Advanced | Starter plan | Changed |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked around the middle of the page, where "35+" becomes "20+".
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- May 25, 2026packagingSemrush cuts 1000 outreach credits from Lead Generation add-on
- May 4, 2026packagingSemrush brands itself 'An Adobe Company' after acquisition, updates footer
- Apr 3, 2026packagingSemrush: Pro Report add-on integration count cut from 35+ to 20+
- Feb 24, 2026packagingSemrush democratizes MCP Access to Starter plan, cuts Pro integrations · this change
- Q4 2025packagingSemrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Semrush raise prices in February 2026?
No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a packaging change: metric change, feature change.
What changed on Semrush's pricing page between Feb 16, 2026 and Feb 23, 2026?
Pro Report pricing model: 35+ → 20+, changed; Advanced, Starter feature: Advanced → Starter plan, changed. Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 1 other pricing-page change for Semrush in the 90 days before this one; the previous change was "Semrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure" in Q4 2025; Semrush has been tracked since 2024-10-01.