Semrush Unveils Business Plan at $499.95/Month, Pro Plan Price Increases by 7.7% to $139.95/Month
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Semrush's pricing page, Pulse recorded 2 changes: Pro plan increased from $129.95/month to $139.95/month (7.7% increase); Business plan pricing revealed at $499.95/month (previously Contact us). Pulse files it as a pricing change (price increase, price revealed) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists SEO at $117.33, Starter at $165.17, Pro+ at $248.17, Advanced at $549 and AI Visibility Base at $99.
Semrush's previous recorded change was "Semrush Raises .Trends Add-On Price by 44.5% to $289/mo, Introduces New Social Content AI Add-On at $29.99/mo" (Q2 2024). Semrush has been tracked since 2024-10-01.
In the same window Moz, Similarweb and Ahrefs also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Price+8%$129.95/month$139.95/month
- Business · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Price | $129.95/month | $139.95/month | +8% |
| Business | Price visibility | Price hidden | Price listed | Revealed |
Values as written on Semrush's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Semrush's pricing page (semrush.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where pro price reads $129.95/month and then $139.95/month.
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The two full-page captures with this change marked up are free with an account.
Semrush, the last 90 days
Full history- Q2 2025packagingSemrush Introduces Game-Changing ChatGPT Search Tracking for Guru and Business Plans
- Q1 2025packagingSemrush Introduces Social AI Plus Add-On at $39.99/mo, Enhancing Features with Unlimited Scheduling and AI Generations
- Q4 2024packagingSemrush Local Basic Plan Renamed to 'Local Essentials' with 150% Price Increase to $50/mo
- Q3 2024packagingSemrush Unveils Business Plan at $499.95/Month, Pro Plan Price Increases by 7.7% to $139.95/Month · this change
- Q2 2024packagingSemrush Raises .Trends Add-On Price by 44.5% to $289/mo, Introduces New Social Content AI Add-On at $29.99/mo
Across Marketing & Content in the same window
All Marketing & Content changes- MozJan 13Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
Questions about this change
Did Semrush raise prices in October 2024?
Yes. Pulse captured Semrush's pricing page on Jul 1, 2024 and again on Oct 1, 2024 and recorded 1 price increase: Pro: $129.95/month → $139.95/month (+8%).
What changed on Semrush's pricing page between Jul 1, 2024 and Oct 1, 2024?
Pro price: $129.95/month → $139.95/month (+8%); Business price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Semrush change its pricing?
Pulse recorded 1 other pricing-page change for Semrush in the 90 days before this one; the previous change was "Semrush Raises .Trends Add-On Price by 44.5% to $289/mo, Introduces New Social Content AI Add-On at $29.99/mo" in Q2 2024; Semrush has been tracked since 2024-10-01.