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HubSpot

Sales & Customer Relationship Management (CRM)hubspot.com

Product

HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.

Entry price

Starter · /mo, billed annually

Plans tracked

1 add-on

Pricing changes

Latest Wk 34 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

5 changes

20265 changes

Wk 34 '26

Improvement

Hubspot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers

New features added across Marketing Hub tiers: Starter gained Messaging Insights (BETA) and Data agent (BETA); Professional gained Marketing studio (BETA) and Video creation & editing; Enterprise gained Behavioral event triggers and reporting. Features removed across Marketing Hub tiers: Starter lost Forms, Ad retargeting, and Cookie Management Tools; Professional lost Lead scoring, Advanced personalization, Teams, and Custom reporting; Enterprise lost Organize teams and Journey automation (BETA).

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Wk 33 '26

Improvement

Hubspot Marketing Starter Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more

Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA) Removed publicly-shown additional-seat overage pricing: Professional additional Core Seats ($45/mo) and Enterprise additional Core Seats ($75/mo) no longer disclosed

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Wk 22 '26

Price decrease

Hubspot Marketing Starter drops to $7/mo as discounts hit 65%

Starter plan monthly price decreased from $9/mo/seat to $7/mo/seat; promotional Starter discount banner updated from 'Save up to 55%' to 'Save up to 65%'. Breeze Customer Agent cost reduced from 100 to 50 HubSpot Credits per conversation resolved, for Professional and Enterprise plans.

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Wk 21 '26

Packaging

Hubspot Marketing Starter boosts discount to 55%, hides price details

Starter promotional banner updated: headline changed from 'Save up to 40% off' to 'Save up to 55% on', and specific 'was $15/$20' price callouts replaced with vague 'special Starter pricing / select offers for a limited time'.

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Wk 20 '26

Packaging

Hubspot Marketing Starter reveals $9.00 per 1,000 credits pricing

HubSpot Credits pricing now publicly displayed at $9.00 per 1,000 credits; previously the credits section showed no explicit price for credit packs.

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