Hootsuite
Hootsuite is a SaaS company that provides a platform for managing social media content, scheduling posts, analyzing performance, and engaging with audiences.
Pricing Change History
20 changesEnterprise plan's minimum user seats requirement changed from a stated '5+' to 'Custom' in the features comparison table, no longer publicly disclosing a fixed minimum seat count.
New 'Professional' plan added between Standard and Advanced (now 4 tiers). Trial shortened 30→14 days, no credit card required; the 'skip trial, get 25% off' discount was removed sitewide.
Quarterly roll-up · includes 5 weeklies
Trial account restrictions disclaimer removed from pricing page: note stating daily posting limits (10–20 posts/org) and bulk upload/composer unavailability during trial is no longer shown.
Added trial account restrictions notice: daily posting limits (10–20 posts per organization depending on plan) and bulk upload/composer unavailable during trial.
Standard plan decreased from $199 to $99 per user/mo and Advanced plan decreased from $399 to $249 per user/mo (annual billing). Both prices confirmed in BEFORE markdown; AFTER markdown shows dynamic pricing; AFTER OCR renders new lower prices.
Skip trial discount increased from 10% to 25% for Standard and Advanced plans when paying annually
Removed 3 features from Advanced plan card: approval workflows, inbox reporting, custom user access permissions [all 3 moved to Enterprise-only in comparison table; Advanced card reduced from 12 to 9 feature bullets; features still listed for Enterprise tier]
Auto-boost feature expanded from Facebook/Instagram to include LinkedIn; feature renamed from 'Automatically boost Facebook posts' to 'Automatically boost posts'. Social ads publishing also added Reddit as a supported network.
Advanced plan pricing revealed at $249/user/mo (previously hidden) Standard plan Canva templates expanded to include Adobe Express
Quarterly roll-up · includes Dec 29 weekly
10% discount introduced for users who skip trial and pay annually - noted in pricing disclaimer
Team plan renamed to Advanced Professional plan renamed to Standard
DM automations feature added across all plans - Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM
Annual billing discount increased from 20% to 38% (displayed as 'Save up to 38%' on billing toggle)
Skip trial discount reduced from 60% off to 20% off
Research Hootsuite's pricing with the Pulse Agent
Ask anything about Hootsuite's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Standard | $99 /user/mobilled annually |
| Advanced | $249 /user/mobilled annually |
| Enterprise | Contact |
Standard & Advanced
- Intro offer 10% off annual plans
Stacking not stated by Hootsuite.
Company Facts
How Hootsuite compares with its peers
| Company | Entry price | Last change |
|---|---|---|
B Buffer | $5 /channel/mo, billed annually | Aug 10, 2026 |
S Sproutsocial | $79 /seat/mo, billed annually | Aug 24, 2026 |
L Later | $18.75 /mo, billed annually | Jul 3, 2026 |
C Coschedule | $29 /mo, billed annually + usage | Oct 26, 2026 |
A Agorapulse | $79 /user/mo, billed annually | — |
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
Hootsuite pricing FAQ
- How much does Hootsuite cost?
- Hootsuite pricing starts at $99/user/mo on Standard, billed annually. Hootsuite lists 3 plans on its pricing page.
- Does Hootsuite have a free plan?
- No. Hootsuite does not list a free tier; paid plans start at $99/user/mo on Standard, billed annually.
- What pricing model does Hootsuite use?
- Hootsuite uses subscription pricing across 3 plans.
- When did Hootsuite last change its pricing?
- Jul 6, 2026: Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom).
- How often has Hootsuite changed its pricing?
- Pulse has recorded 20 pricing changes for Hootsuite since it started tracking on Nov 14, 2023; the pricing page was last captured on Jul 6, 2026.
- Who are Hootsuite's pricing peers?
- Pulse compares Hootsuite with Buffer, Sproutsocial, Later, Coschedule, Agorapulse and HubSpot.