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Pricing change·Oct 5 → Jan 1, 2026·Q4 2025·Marketing & Content

Hootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates

HootsuitePricingPrice revealedFeature changeLimit increase

What changed

Price revealed

Standard plan pricing revealed at $99/user/mo (previously hidden)

Price revealed

Advanced plan pricing revealed at $249/user/mo (previously hidden)

Feature change

Standard plan Canva templates expanded to include Adobe Express

Limit increase

Standard plan social accounts increased from 5 to 10

Before and after

Oct 5, 2025 vs Jan 1, 2026
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Change 1 of 5 · price revealed

Standard plan pricing revealed at $99/user/mo (previously hidden)

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Week 1, 2026 · Hootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social AdsHootsuite Strips Approval Workflows and Permissions from Advanced Plan · Week 11, 2026

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  1. Week 28, 2026·packaging
    Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
  2. Week 27, 2026·improved
    Hootsuite: adds a Professional tier, drops the 25% skip-trial discount
  3. Q2 2026·packaging
    Hootsuite: New Professional plan added, trial terms overhauled
  4. Week 23, 2026·packaging
    Hootsuite reveals trial posting limits hidden behind asterisks
  5. Week 21, 2026·packaging
    Hootsuite quietly removes trial account restrictions from pricing page