Hootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Hootsuite's pricing page, Pulse recorded 4 changes: Standard plan pricing revealed at $99/user/mo (previously hidden); Advanced plan pricing revealed at $249/user/mo (previously hidden); Standard plan Canva templates expanded to include Adobe Express; Standard plan social accounts increased from 5 to 10. Pulse files it as a pricing change (price revealed, feature change, limit raised) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Standard at $99 and Advanced at $249.
This quarterly roll-up includes the change Pulse first recorded in a shorter period: "Hootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads" (week of Dec 22, 2025, saved Dec 29, 2025). It also records changes none of that period did (price revealed, limit raised and feature change), so Pulse counts it as a change of its own. Before that, Hootsuite's previous recorded change was "Hootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial" (Q3 2025). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- RevealedStandardPrice visibility
BeforePrice hidden
AfterPrice listed: $99/user/mo
- RevealedAdvancedPrice visibility
BeforePrice hidden
AfterPrice listed: $249/user/mo
- Feature changeStandardFeature
Standard plan Canva templates expanded to include Adobe Express
- +100%StandardLimit510
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Price visibility | Price hidden | Price listed: $99/user/mo | Revealed |
| Advanced | Price visibility | Price hidden | Price listed: $249/user/mo | Revealed |
| Standard | Feature | Standard plan Canva templates expanded to include Adobe Express | Feature change | |
| Standard | Limit | 5 | 10 | +100% |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked on the page, where "Price hidden" becomes "Price listed: $99/user/mo".
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Apr 2, 2026PackagingHootsuite Triples Skip-Trial Discount to 25% Off Annual Plans
- Mar 16, 2026PackagingHootsuite boosts annual trial discounts to 25% for Standard and Advanced plans.
- Mar 10, 2026PackagingHootsuite Strips Approval Workflows and Permissions from Advanced Plan
- Jan 10, 2026PackagingHootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates This change
- Week of Dec 22, 2025ImprovementHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Hootsuite raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a pricing change: price revealed, feature change, limit raised.
What changed on Hootsuite's pricing page between Oct 5, 2025 and Jan 1, 2026?
Standard price visibility: Price hidden → Price listed: $99/user/mo, revealed; Advanced price visibility: Price hidden → Price listed: $249/user/mo, revealed; Standard plan Canva templates expanded to include Adobe Express; Standard limit: 5 → 10 (+100%). Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
This quarterly roll-up includes the change Pulse first recorded in the week of Dec 22, 2025 and also records changes none of them did (price revealed, limit raised, feature change), so Pulse counts it as a change of its own; Pulse recorded 0 other pricing-page changes for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial" in Q3 2025; Hootsuite has been tracked since 2023-11-14.