Hootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Hootsuite's pricing page, Pulse recorded 4 changes: Standard plan pricing revealed at $99/user/mo (previously hidden); Advanced plan pricing revealed at $249/user/mo (previously hidden); Standard plan Canva templates expanded to include Adobe Express; Standard plan social accounts increased from 5 to 10. Pulse files it as a pricing change (price revealed, feature change, limit increase) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
Hootsuite's previous recorded change was "Hootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads" (Week 1, 2026). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · Price visibilityRevealedPrice hiddenPrice listed
- Advanced · Price visibilityRevealedPrice hiddenPrice listed
- Standard · FeatureFeature change
Standard plan Canva templates expanded to include Adobe Express
- Standard · Limit+100%510
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Price visibility | Price hidden | Price listed | Revealed |
| Advanced | Price visibility | Price hidden | Price listed | Revealed |
| Standard | Feature | Standard plan Canva templates expanded to include Adobe Express | Feature change | |
| Standard | Limit | 5 | 10 | +100% |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked on the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Apr 3, 2026packagingHootsuite Triples Skip-Trial Discount to 25% Off Annual Plans
- Mar 17, 2026packagingHootsuite boosts annual trial discounts to 25% for Standard and Advanced plans.
- Mar 10, 2026packagingHootsuite Strips Approval Workflows and Permissions from Advanced Plan
- Jan 11, 2026packagingHootsuite Unveils Standard Plan at $99/user/mo, Expanding Social Accounts from 5 to 10 and Adding Adobe Express Templates · this change
- Week 1, 2026improvedHootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Hootsuite raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a pricing change: price revealed, feature change, limit increase.
What changed on Hootsuite's pricing page between Oct 5, 2025 and Jan 1, 2026?
Standard price visibility: Price hidden → Price listed, revealed; Advanced price visibility: Price hidden → Price listed, revealed; Standard plan Canva templates expanded to include Adobe Express; Standard limit: 5 → 10 (+100%). Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 1 other pricing-page change for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Expands Auto-Boost to LinkedIn, Adds Reddit for Social Ads" in Week 1, 2026; Hootsuite has been tracked since 2023-11-14.