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Sproutsocial

Sprout Social is a SaaS company that provides social media management and analytics tools for businesses to manage and optimize their social media presence.

Entry price

$79

Essentials · /mo, billed annually

Plans tracked

4 add-ons

Pricing changes

Latest Wk 35 '26

Pricing model

Subscription

No free tier

Pricing Change History

7 changes

20267 changes

Aug 24, 2026

Improvement

Weekly

Sprout Social launches Trellis AI agent across all plans

Sprout Social launched Trellis AI agent: Standard plan's 'Unlimited AI-generated alt text' feature replaced with 'Trellis AI agent'; Essentials plan gained a matching Trellis teammate mention. New 'Monthly AI agent credits per seat' row added to the plan comparison table, granting 100 Trellis AI credits/seat/month across Essentials, Standard, Professional, and Advanced plans.

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Jul 4, 2026

Improvement

Quarterly

Sproutsocial demotes reporting and send-time tools to Essentials, adds inbox ...

Standard plan swapped 'Optimal send times' and 'Group, profile and post-level reporting' for 'Consolidated inbox and collaboration tools'; removed items now appear as Essentials plan features

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Apr 9, 2026

Improvement

Weekly

Sproutsocial reshuffles Standard plan, gates key reporting tools

Standard plan updated: 'Consolidated inbox and collaboration tools' added as new feature; 'Optimal send times' and 'Group, profile and post-level reporting' removed from Standard (moved to Essentials plan).

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Jan 12, 2026

Packaging

Quarterly

Sproutsocial Restricts Premium Analytics, Employee Advocacy, and Professional Services Add-ons to Standard Plan and Up

Professional Services add-on availability restricted from 'all plans' to 'Standard plan and up' Employee Advocacy add-on availability restricted from 'all plans' to 'Standard plan and up'

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Jan 12, 2026

Improvement

Quarterly

Sproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on

Advanced plan: Sprout API access added - 'Helpdesk integrations' expanded to 'The Sprout API and Helpdesk integrations' Premium Analytics add-on: API access feature removed - 'Harness our public API to extend publishing and analytics workflows beyond Sprout' no longer listed (API access now included in Advanced plan)

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Jan 12, 2026

Improvement

Quarterly

Sproutsocial Renames Key AI Features to Enhance User Experience in Professional and Advanced Plans

Professional plan: 'Unlimited competitor, keyword and paid insights' changed to 'Extensive competitor, keyword and paid insights' Advanced plan: 'Enhance by AI Assist' renamed to 'Enhance Reply by AI Assist'

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Jan 22, 2026

Improvement

Quarterly

Sproutsocial Transitions to 'Per Seat/Month' Pricing Model, Enhancing Value with New Features and Discounts

Digital asset and content library moved from Advanced to Professional plan (democratization) Organize tags added to Advanced plan

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