Hootsuite: New Professional plan added, trial terms overhauled
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Hootsuite's pricing page, Pulse recorded one change: New 'Professional' plan added between Standard and Advanced — now 4 tiers instead of 3. Free trial shortened from 30 to 14 days and no longer requires a credit card; the 'skip trial, get 25% off' discount was removed sitewide. In detail: New 'Professional' plan added between Standard and Advanced (now 4 tiers). Trial shortened 30→14 days, no credit card required; the 'skip trial, get 25% off' discount was removed sitewide. Pulse files it as a packaging change (new plan) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Standard at $99 and Advanced at $249.
It lands 31 days after Hootsuite's previous change, "Hootsuite reveals trial posting limits hidden behind asterisks" (Jun 1, 2026). Before that Pulse recorded "Hootsuite quietly removes trial account restrictions from pricing page" (May 18, 2026), "Hootsuite caps trial posting at 10–20 daily, blocks bulk uploads" (May 11, 2026) and "Hootsuite slashes Standard to $99 and Advanced to $249 per user/month" (Apr 22, 2026). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot, Later, Buffer, Coschedule and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Advanced · Plan−53%3014 days
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Advanced | Plan | 30 | 14 days | −53% |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where standard, advanced plan reads 30 and then 14 days.
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Jul 6, 2026packagingHootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
- Jun 29, 2026improvedHootsuite: adds a Professional tier, drops the 25% skip-trial discount
- Jul 3, 2026packagingHootsuite: New Professional plan added, trial terms overhauled · this change
- Jun 1, 2026packagingHootsuite reveals trial posting limits hidden behind asterisks
- May 18, 2026packagingHootsuite quietly removes trial account restrictions from pricing page
- May 11, 2026packagingHootsuite caps trial posting at 10–20 daily, blocks bulk uploads
- Apr 22, 2026decreaseHootsuite slashes Standard to $99 and Advanced to $249 per user/month
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJul 3HubSpot Suiteenterprise: New AEO product launched + Starter price cut $9→$7/mo/seat
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
- BufferJul 2Buffer: API access added to all plans
- CoscheduleJun 15Coschedule adds social tagging, inbox replies, and swaps Mia AI
- SproutsocialApr 9Sproutsocial reshuffles Standard plan, gates key reporting tools
Questions about this change
Did Hootsuite raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: new plan.
What changed on Hootsuite's pricing page between Mar 30, 2026 and Jun 29, 2026?
Standard, Advanced plan: 30 → 14 days (−53%). Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 5 other pricing-page changes for Hootsuite in the 90 days before this one; the previous change was "Hootsuite reveals trial posting limits hidden behind asterisks" on Jun 1, 2026; Hootsuite has been tracked since 2023-11-14.