Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Hootsuite's pricing page, Pulse recorded 6 changes: Social ads analytics & reporting added to Professional and Team plans; Social ads campaign management added to Professional and Team plans; Professional plan ad spend limit removed - changed from $500/month limit to unlimited post boosting; Social listening add-on renamed to 'Advanced social listening' for Enterprise plan; Enterprise plan features updated - Content library, Automated engagement tools, Single sign-on (SSO), Unlimited ad spend, and Free Hootsuite Academy training replaced Advanced content curation, Organic and paid campaign mgmt., Added automation tools in inbox, and Premium support; Team plan ad spend limit removed - changed from $2,000/month limit to unlimited post boosting. Pulse files it as a packaging change (feature added, limit raised, add-on change, feature change). Pulse's latest capture (Nov 9, 2026) lists Standard at $99 and Advanced at $249.
Hootsuite's previous recorded change was "Hootsuite Reduces Skip Trial Discount from 60% to 20% Off" (Q1 2024). Hootsuite has been tracked since 2023-11-14.
In the same window HubSpot and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedTeamFeature
BeforeNot listed
AfterSocial ads analytics & reporting
- AddedTeamFeature
BeforeNot listed
AfterSocial ads campaign management
- ChangedProfessionalLimit$500/month limitunlimited post boosting
- RenamedAdvanced, EnterpriseAdd-on
BeforeSocial listening add-on
After'Advanced social listening'
- AddedEnterprise, AdvancedFeatureNot listedautomation tools
- RemovedTeamLimitTeam plan ad spend limitNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Team | Feature | Not listed | Social ads analytics & reporting | Added |
| Team | Feature | Not listed | Social ads campaign management | Added |
| Professional | Limit | $500/month limit | unlimited post boosting | Changed |
| Advanced, Enterprise | Add-on | Social listening add-on | 'Advanced social listening' | Renamed |
| Enterprise, Advanced | Feature | Not listed | automation tools | Added |
| Team | Limit | Team plan ad spend limit | Not listed | Removed |
Values as written on Hootsuite's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hootsuite's pricing page (hootsuite.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked around the middle of the page, where "$500/month limit" becomes "unlimited post boosting".
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The two full-page captures with this change marked up are free with an account.
Hootsuite, the last 90 days
Full history- Q1 2025ImprovementHootsuite Introduces Game-Changing DM Automations Feature Across All Plans
- Q4 2024PackagingHootsuite Increases Annual Billing Discount to 38%, Offering Users Significant Savings
- Q3 2024PackagingHootsuite Unveils Powerful AI Content Generator for Professional, Team, and Enterprise Plans, Revolutionizing Social Media Management
- Q2 2024Limit raisedHootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting This change
- Q1 2024PackagingHootsuite Reduces Skip Trial Discount from 60% to 20% Off
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- CoscheduleJan 11Coschedule Introduces Insights Dashboards for Enhanced Metric Tracking Across All Plans
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Hootsuite raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: feature added, limit raised, add-on change, feature change.
What changed on Hootsuite's pricing page between Apr 1, 2024 and Jul 1, 2024?
Team feature added: Social ads analytics & reporting; Team feature added: Social ads campaign management; Professional limit: $500/month limit → unlimited post boosting, changed; Advanced, Enterprise add-on: Social listening add-on → 'Advanced social listening', renamed; Enterprise, Advanced feature added: automation tools; Team limit removed: Team plan ad spend limit. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Hootsuite change its pricing?
Pulse recorded 1 other pricing-page change for Hootsuite in the 90 days before this one; the previous change was "Hootsuite Reduces Skip Trial Discount from 60% to 20% Off" in Q1 2024; Hootsuite has been tracked since 2023-11-14.