Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
What changed
Social ads analytics & reporting added to Professional and Team plans
Social ads campaign management added to Professional and Team plans
Professional plan ad spend limit removed - changed from $500/month limit to unlimited post boosting
Social listening add-on renamed to 'Advanced social listening' for Enterprise plan
Enterprise plan features updated - Content library, Automated engagement tools, Single sign-on (SSO), Unlimited ad spend, and Free Hootsuite Academy training replaced Advanced content curation, Organic and paid campaign mgmt., Added automation tools in inbox, and Premium support
Team plan ad spend limit removed - changed from $2,000/month limit to unlimited post boosting
Before and after
Apr 1, 2024 vs Jul 1, 2024Social ads analytics & reporting added to Professional and Team plans
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See the before/after screenshots and every marked-up change.
More from Hootsuite
Full history →- Week 28, 2026·packagingHootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
- Week 27, 2026·improvedHootsuite: adds a Professional tier, drops the 25% skip-trial discount
- Q2 2026·packagingHootsuite: New Professional plan added, trial terms overhauled
- Week 23, 2026·packagingHootsuite reveals trial posting limits hidden behind asterisks
- Week 21, 2026·packagingHootsuite quietly removes trial account restrictions from pricing page
